Conversion Rate Optimisation Specialist - Newcastle, United Kingdom - Pockit

Description

Already serving 800,000 customers throughout the UK, Pockit's no-fuss current account offers everything you'd expect from a bank - and more.

Our well-structured and agile engineering team creates new features from scratch on a regular basis and continually improves our existing offering to ensure we're serving customers in the best way possible.

Pockit's product set includes unique elements, such as a credit builder and a transparently-priced microloan (as well as direct debit, peer-to-peer transfers, and the ability to pay in with cash at virtual branches).

Opening an account online takes just 2 minutes, and the product has accessibility at its heart.

We're a lively, diverse and international team, based across offices in London, Newcastle and remote teams in central Europe. You'll be joining a team that fosters curiosity, ambition, accountability and resilience. You'll be made to feel at home straight away.


The role:

We are seeking an experienced Conversion Optimization Specialist to join our marketing and product teams.

As a Conversion Optimization Specialist at Pockit, you will be responsible for managing, testing and implementing conversion points in the marketing funnel.

In this role, you will perform analyses and testing to determine the best strategies for our business with the goal of improving our conversions and product adoption.

What you'll do:

You will be working closely with our Marketing, Product and Business Intelligence teams and should be passionate about digital marketing and have a firm grasp of key concepts and skills, such as A/B testing and web analytics (Mixpanel, AppsFlyer and Power BI).

• Manage key conversion points in Pockit's marketing funnel
• Propose and manage testing strategies to optimize landing pages, website callstoaction (CTAs), and leadgenerating forms
• A/B test and continually measure the performance of CTAs
• Collaborate with internal and external marketing teams responsible for our acquisition channels in order to optimize each conversion path
• Increase conversion rates and drive product uptake
• Optimize the signuptoactivecustomer conversion rate
• Increase funnel marketing efficiencies
• Participating in strategic sessions relating to the launch and adoption of new and existing features
• Monitoring key metrics and maintaining conversion rates for the business.

Who you are:

• A bachelor's degree in marketing, mathematics, statistics or related fields
• At least 3 years of experience in a marketing conversion role or digital marketing
• Experience using conversion assistance tools, such as Mixpanel, PowerBI or Appsflyer
• Proficiency with Content Management Systems (CMSs), such as Webflow and A/B testing tools such as Google Optimize
• Knowledge of all aspects of conversion enhancement, including copywriting, UX, and web analytics
• A strong technical foundation or background in digital marketing
• Critical thinking and attention to detail
• Strong communication skills

What you'll learn:

• How to work in a fastpaced environment and find creative solutions to make improvements in conversion rates and retention.
• Expand your knowledge in digital marketing, with the possibility of learning about new channels, testing methods and data analysis.
• Help build a topclass CRO strategy
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).

Benefits

• Perkbox many discounts and offers at your favourite stores
• 25 days annual leave in addition to bank holidays (increasing to 30 days with service)
• Employee Assistance Program
• Pension Salary Exchange
• Regular company socials
• Medicash Cover