Market Research and Insight Assistant - University of Warwick, United Kingdom - University of Warwick

University of Warwick

Verified Company

University of Warwick, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

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Description

Full-time permanent position, 36.5 hours per week (FTE 1.0).
Are you a forward thinking and ambitious analytical thinker, looking for a new challenge?

We're looking for a switched on and insight-driven individual to support market and customer insight for a range of businesses and services at the University.

This is a vital and hands-on role where you'd be expected to work alongside our market research officers, creating and delivering market research that provides actionable marketing insight.

You could be responsible for:

Collating customer feedback from a range of sources (such as net promoter scores) to deliver reports and recommendations.
Providing project support and conducting market research, such as surveys, focus groups and mystery shopping to deliver the team's annual research plan.
Undertaking desk research to monitor our competitors and provide competitor audits.

If you're excited about this key position, you'll need to demonstrate knowledge and experience of insight in a business setting and that you're passionate about creating and delivering the best research solutions for our internal clients.

You'll need to hit the ground running so you will already possess a high level of initiative, knowledge of quantitative and qualitative tools and techniques and be capable of responding flexibly to a wide range of research projects.

In return, we offer a fantastic and rare career opportunity working across a wide spectrum of businesses and services.

Interview Date: 10 May 2023.

JOB PURPOSE

To support the Market Research Manager (Brand and Commercial) and Market Research Officer in developing, co-ordinating and undertaking market research and analysis that informs and underpins the activities of all businesses within the Campus and Commercial Services Group (CCSG).

DUTIES AND RESPONSIBILITIES
As directed by the Market Research Manager (Brand and Commercial) and Market Research Officer but will include:

Supporting individual businesses of CCSG in developing, executing and evaluating market research activities.
Systematically analysing various sources of customer insight and feedback (e.g. Net Promoter Score from survey kiosks) and providing recommendations to the businesses to improve their products and services.
Cleaning, coding and analysing quantitative and qualitative data.
Helping to coordinating planning of insight across the businesses of CCSG to reduce duplication and 'survey fatigue.'
Undertaking desk research to help CCSG businesses to better understand their customers and business reputation on an ongoing basis, maintaining a regular audit of competitor activity.
Undertaking and commissioning research and analysis as directed by Market Research Officer, using both primary and secondary market research to do this. This may require developing surveys, mystery shopping and UX testing.
Support the Market Research Officer in developing, managing and communicating an annual research plan as well as a dashboard and toolkit for use by colleagues to inform their planning and activity.

Project Coordination/Delivery:

This role will join a new internal service team of marketing professionals whose role it will be to collectively support the businesses of CCSG.

Project briefs will be developed by marketing managers and officers across CCSG, with overall direction for workload planning from the Market Research Officer.

This team will work within the wider CCSG marketing team and alongside the University's marketing team and together will seek to develop and maintain consistently high standards of service and execution.

This will involve effective, on-going consultation with the stakeholders throughout the production process to deliver written content that meet the brief and ensure deadlines are met.

For further information about the University of Warwick, please read our University Further Particulars.

For further information about the department, please visit the departmental website.

Warwick is committed to building an organisation of mutual respect and dignity, promoting a welcoming, diverse and inclusive working and learning environment.

We recognise that everyone is different in a variety of visible and non-visible ways, and that those differences are to be recognised, respected, and valued.

Where possible, we go beyond legislation to provide a place where everyone can thrive, supporting all staff to achieve their full potential.

We aspire to remove economic, social and cultural barriers that may otherwise prevent people from succeeding.

The University of Warwick holds an Athena SWAN Silver award; a national initiative to promote gender equality for all staff and students.

Further information about the work of the University in relation to Athena SWAN can be found at the following link:
Athena Swan )

The University of Warwick is one of the six founder institutions of the EUTOPIA European University alliance, whose ai