Ad - Digital Planning - London, United Kingdom - dotgap Ltd
Description
Position:
Account Director-Digital Planning
Location:
London, Full Service Digital Agency
Salary:
£55k per annum
About the Company
We are an award-winning, independent media agency, with huge passion for our work, alongside our values and unique market approach.
Our success can be directly attributed to the levels of client service, planning and implementation (buying) value we deliverfor clients that is truly unrivalled elsewhere.
We have a unique working environment and open structure which encourages personal development through early client contact, team work/training and exposure to all media from day one.
We work closely with ourvalued clients across a diverse range of sectors.About the Role
You will be focused on a selection of clients within the group, responsible for being one of their key account contacts.
You'll be expected to be heavily involved in the media planning, spanning from contributing to the overall strategic direction to takinglead on writing the supporting detailed media plans.
Great organisation, internal and external team coordination skills, a passion for client servicing and making the complex simple will be critical.
You'll be a key contact for clients -maintaining a strong working relationshipEnsuring we are continually considered as an extension of the marketing team
You'll understand your client's category and add value with your opinions
Demonstrate an ability to make recommendations that will positively impact their businesses
Help to mentor and give day to day guidance to less experienced team members
Recognise new trends and introduce new media opportunities within your planning
Define the role for digital media channels within campaign strategies
Work with specialist teams to deliver cohesive, fully-integrated cross-channel plans
Clearly communicate to clients how the channels will work with each other
Understand how individual channel KPIs and overall campaign KPIs will be used to measure success
Be able to source and recommend suitable performance benchmarks against KPIs set
Understand how to build test and learn opportunities into your planning when relevant
Present cross-channel plans to clients
You'll be able to coordinate and lead regular client calls and meetings including weekly client statuses and reporting meetings
Contribute to the overall upskilling of digital knowledge of the broader account team
Requirements:
The ideal person for this position will fit with the culture of the Company. They will be positive, participative, self-confident, friendly, self-starting, competitive, inquisitive, imaginative, factual, consistent and self-disciplined.
Creative Thinker:
Innovate and create different solutions for clients
Communicative:
Get excited by briefs and show passion when presenting solutions back to clients
Must be able to explain how our media recommendations can make a real difference to businesses
Confident:
In presenting and leading clients
Analytical:
Of course, a good planner will possess amazing technical, numerical and interpretative skills
Be able to draw conclusions and react to any data results and reports
Stickler for detail:
Monitor media schedules sent to clients across the team
Practical:
A 'doer', but with an instinct for what can really be achieved when planning and buying plans.
Experience:
A minimum of 5 years' experience in media planning and buying agencies
Currently in a role that involves digital channel planning as part of a fully-integrated media planning approach
A solid understanding of all digital media channels; Display, Programmatic, Paid Social, PPC & Affiliates
Awareness of Influencer marketing and SEO would also be a benefit
A working knowledge of the current media market landscape
Fluent in your ability to communicate this to
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