Marketing Executive - Dunfermline, United Kingdom - Cashmaster International

Cashmaster International

Verified Company

Dunfermline, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

International retail technology business experiencing double-digit growth seeks an experienced Marketing Executive in Dalgety Bay, Fife.

About Cashmaster International

With offices in the UK, US, Germany, and Hong Kong, Cashmaster International is a global leader in both the manufacturing and sales of Count-By-Weight Cash Management Technology solutions.

Serving many of the world's largest fast food, grocery, hospitality, and retail brands, Cashmaster is currently experiencing double-digit growth as we ramp up sales and diversification of our product range and service offerings.

Who We're Looking For

We're looking for someone with a 'get stuck in' attitude, and willingness to get involved in all global marketing efforts with a key focus on the EU, US and UK markets.

Driven / diligent / strong workethic / initiative
Punctual
Trustworthy
Ability to execute on ideas
Entrepreneurial thinker
Detail orientated
Understanding of revenue / lead generation activities
Ability to manage time and coordinate projects effectively
23 years of marketing experience
Knowledge of CRM and CMS systems
Proficiency in written and verbal English (clear communicator)
Team player

And the following professional experiences:

Event planning
SEO
Reporting
PPC (Google Ads)
Copywriting
Social media
Photoshop, InDesign and Canva
Website management
Project coordination

Desired additional attributes:

Bilingual (English and German, Spanish, Portuguese or Polish)
Degree educated in Marketing, Business Studies or related
B2B marketing experience
Technology, FinTech, Technical or SAAS marketing experience
LinkedIn Ads
Video editing experience

What Does a Typical Day Look Like?

AM

Your mornings will be varied, but a typical morning may involve checking social media performance and creating new content utilising this performance data and scheduling in the social media plan.

Another task may be reviewing the progress of marketing leads passed to the BD teams, and ensuring everything is tracked correctly in our CRM, Zoho.

Naturally you will be on the lookout for interesting articles and news within the cash management space in your day-to-day role, so likely you will be inspired to write a content piece for our website, utilising SEO tactics in the process.

Before lunch you source some complementary images and send for sign-off before posting to the website.

PM

Your content piece has been signed off You may feel that today is the best day to upload to the website and promote.

You consider all grammatical and linguistic aspects required to ensure the piece is accessible across our different global domains and key in meta descriptions and other SEO information as necessary.

Keen to promote your work, you reach out to the internal team and notify them about your work to encourage online employee advocacy for Cashmaster's Marketing efforts.

Having posted the piece, you might want to check Google Analytics for general web traffic performance for the blog, whole website and social media traffic - these are areas that you should take ownership of and proactively put plans into place to increase the volume and quality of visitors via these mediums.

You jot down any ideas you have to discuss with the rest of the marketing team - we love ideas

Rounding off the afternoon, you may hear from one of our global Business Development teams that they are about to close a deal with a large Grocery chain and you will be required to insert sales pricing and the offer on a branded proposal document controlled by Marketing.

You prioritise this and send for review so the sales team can use it as soon as possible to close the deal Catching up with the Group Marketing Manager, you hear about a new project just around the corner - Cashmaster will be attending a new European Expo and your input into planning and coordination is needed.

You may now feel that the end of the day is the best time to put a plan of action into place for the days ahead to organise tasks such as shipping, promotion of our attendance, and sourcing promotional items.

If we think you would be a good fit for Cashmaster, we would invite you to the next round for a more formal interview.

Competitive salary
30 days Holidays, including public
Industryleading training and development
Highly rewarding career
Optional benefits; Private medical insurance, life assurance and pension scheme.