Head of Marketing - Bristol, United Kingdom - City of Bristol College

City of Bristol College

Verified Company

Bristol, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Job description

Salary:
MS3 £44, £50,048.00

Contract:
Permanent

Location:
College Green or South Bristol Skills Academy with Travel to other sites and external events
City of Bristol College is seeking a talented individual to join our team as the Head of Marketing. We are looking for a dynamic and strategic marketing professional looking for an exciting opportunity.

You will be responsible for:

The post-holder is accountable to the Director of Marketing, Sales & Student Services and will work with the Director to develop and implement a comprehensive marketing strategy aligned with the college's overall goals and objectives, ensuring marketing initiatives support ambitious enrolment targets and the college's strategic vision.

The post-holder is required to utilise a range of well-developed marketing, communication skills and competencies to implement the college's marketing strategy and corporate identity for all target markets.

The post-holder is accountable for the co-ordination, monitoring and reporting on the performance of student recruitment campaigns against college recruitment targets for all market segments (school leavers, adults, higher education, apprenticeships, commercial and employers) and will conduct market research to identify trends, competitive landscapes, and prospective student needs, using data and analytics to inform decision-making and adjust marketing strategies accordingly.

The post-holder will be responsible for the day-to-day running of the marketing department supported by the marketing manager, ensuring projects and campaigns are delivered collaboratively, to the highest standard and on target.

The post holder will also be responsible for the college contact centre & customer service team, providing KPI data and insights to the director and making sure our customer communications are always of the highest standard.

Our Benefits:

A generous holiday entitlement of 30 holiday days, plus bank holidays and 10 closure days which fall over Christmas to spend time with friends and families.
Membership to the Local Government Pension Scheme with employer contributions of 18.0 %
Great discounts on hair and beauty treatments offered on site
Familyfriendly policies including flexible working, compassionate leave, enhanced maternity, paternity and adoption leave, parental leave and job share
Excellent facilities including study centres, City Salon, multifaith prayer rooms, bike storage, City Restaurant (situated at College Green and at SBSA), refectories
Cycle to work scheme
A variety of online shopping discounts and offers and cash health plan
Plus a supportive package to ensure continuous professional development.

About us:

At City of Bristol College, we have one goal: to help our students succeed.

We offer the widest range of academic and vocational qualifications in the area, with more than 1,000 courses available from entry to degree level.

We provide education and training to approximately 12,000 students each year. The College is made up of five centres across Bristol and each centre offers excellent, well-equipped, purpose-built facilities.

In addition, we have a wide range of community partners allowing us to offer courses in venues across the city.

More information about the College can be found on our website.

We are also committed to becoming a Trauma informed setting.

We recognise that some of our students have experienced adversity and Trauma and that for some, these experiences may be an ongoing part of everyday life.

With this awareness a Trauma Informed approach is embedded in how we work in all departments across the college and this is enhanced by regular staff training and support.

Closing date:
Tuesday 13th
February 2024

Interview date:
Thursday 22nd** February 2024