Marketing Executive - Peterborough, United Kingdom - The Peterborough School

The Peterborough School

Verified Company

Peterborough, United Kingdom

4 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

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Marketing Executive_

Peterborough, Cambridgeshire

The Peterborough School is the leading independent co-educational school in Peterborough for approximately 475 pupils aged years.

There is also an excellent Nursery, which cares for 81 children from Summer 2023 following a recent decision to expand.

The School is seeking to appoint a Marketing Executive to join the Marketing and Admissions Team.

Reporting directly to the Headmaster, the Marketing Executive is a pivotal role in the promotion and success of the School.

The appointed person will provide dynamic and creative marketing, embracing digital content, in order to enhance the perception of The Peterborough School to enhance pupil recruitment, retention and partnerships.

We offer a competitive remuneration package in a welcoming, friendly environment within a beautiful setting. Salary will be commensurate with experience and market norms, in the range £25k - £35k.

There is a range of benefits for staff, including an occupational pension, free car parking and lunch, and access to a subsidised private health scheme This role is required during term time and School holidays, with 25 days leave.

The Peterborough School is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.

Applicants will be required to undergo child protection screening appropriate to the post, including checks with past employers, an Enhanced Disclosure and Barring Service (DBS) check and online screening.

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Job Description_

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Reporting to:_Headmaster

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Salary:_Negotiable on qualifications and experience (£25k - £35k)
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Function:_

Reporting directly to the Headmaster, the Marketing Executive is a pivotal role in the promotion and success of the School.

The appointed person will provide dynamic and creative marketing, embracing digital content, in order to enhance the perception of The Peterborough School and bolster pupil recruitment, retention and partnerships.

This is a full-time role, based on site at the School.
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Main Responsibilities_

Promoting and safeguarding the welfare of children and young persons for whom you are responsible and with whom you come into contact.
Supporting the Headmaster in promoting the aims of The Peterborough School.
Working with the Headmaster to write and implement the School's Marketing Strategy, working to increase pupil numbers and links with the wider community. Incudes managing the School's calendar of Marketing Events.
Managing the Marketing budget.
Advising the Senior Leadership Team on School marketing activity and effectiveness.

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Marketing_

Organising effective brand publicity and marketing of the School across all platforms, tasks including:

Promoting the School across all appropriate on and offline platforms
Arranging and promoting all marketing, advertising and collateral requirements, including, for example, advertising campaigns, posters, internal branding and signage, annual School magazine, Alumni materials etc
Managing social media platforms, developing and uploading content and analysing performance
Working with the School's design agency to create relevant, engaging concepts and multichannel campaigns and assets
Arranging photography and videography, plus producing organic content for events and promotions for social channels
Creation of highquality, wellwritten content for social channels
Writing of press releases and collating material for and editing the School's weekly online newsletter
Monitoring press for pertinent news stories
Communicating with local and, when appropriate, national media
Responsible for keeping the School's website up to date using the Content Management System and working with the Hosting Agency
Managing, implementing and analysing School surveys.

Attending and providing content for meetings as required. Acting as secretary to the Governors' Marketing and Partnerships Sub-Committee.

Supporting the production of the annual School Magazine, working closely with the Headmaster and the Magazine Editor.
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Events_

Leading the promotion and organisation of marketing events

Arranging a series of Open Events, Entrance Examinations and Feeder School theme days
Working with the Head of Admissions to organise events, including producing briefing materials and briefing student tour guides
Working with the School Events Committee to review the management of events which involve multidepartmental involvement, advising on the appropriate schedule of events throughout the academic year.
Attend events outside of school such as parent meetings at feeder schools and educational or business exhibitions. (NB some weekend and evening work is required for these.)

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Other Responsibilities_