Product Marketing Manager - East Grinstead, United Kingdom - Clearwater People Solutions Ltd
Description
Key responsibilities of the Product Marketing Manager:
- Analyse all digital platforms and devise and implement new digital strategy across all channels (main & subsidiary websites, and apps).
- Manage the digital budget to maximise effectiveness and ensure delivery on ROI.
- Project Management of technical enhancements from endtoend.
- Provide creative frontend technical assistance to align with marketing needs.
- Point of contact for digital support enquiries regarding the development of digital processes for internal teams.
Key skills of the Product Marketing Manager:
- Strong knowledge and understanding of UX and Online consumer behaviour.
- Highly analytical and proficient understanding of Google Analytics.
- Experienced in managing web/app projects.
- Working knowledge of A/B testing and user behaviour measurement tools.
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