Marketing Executive - Basingstoke, United Kingdom - Sovereign Housing Association

Tom O´Connor

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Tom O´Connor

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Description

Job title:
Marketing Executive


Accountable to:
Senior Marketing Executive


Location:
Basingstoke


Job overview:


To support the development and delivery of effective marketing strategies and activities, designed to promote and grow the profile of Sovereign and to support our Sales teams to generate leads, grow our customer base and promote our range of housing developments.


To support the development and implementation of new systems and processes that maximise our digital presence and marketing opportunities and enhance the customer experience and enable the business to build successful online communities with customers andemployees.


Key Accountabilities:

  • Work with the Marketing team and support on reviewing, monitoring and implementing the marketing and communications strategy for Sovereign Sales team, incorporating all products and services.
  • Act as a key account manager, working in collaboration with internal stakeholders, as well as external partners and suppliers on campaigns and projects.
  • Manage, implement and report on marketing campaigns to support the sales pipeline of shared ownership and open market sale developments, meeting objectives, timelines and budgets.
  • Creating detailed campaign briefs, supplying copy and sourcing imagery for marketing materials. These will include signage, print and digital advertising, merchandising and exhibition materials, and will need to adhere to brand guidelines.
  • Contribute to the content strategy and calendar for the website, social channels, and PR.
  • Visit developments for site signage requirements and assist on location shoots for photography and filming purposes.
  • Establish, develop and maintain effective working relationships with all work colleagues, contractors and partnering agencies to ensure an integrated contribution to Sovereign's corporate objectives.
  • Observe and comply with Sovereign's policies and procedures and observe and continually promote equality and inclusion and customer care in compliance with organisational aims and objectives.
  • Continuously seek realistic ways to improve efficiency and effectiveness in your role, to help the department, and Sovereign, achieve its goals.
  • Participate in learning and development activities that develop personal effectiveness and assist in improving performance in the role.
  • Undertake any other duties as may reasonably be required in line with the level of responsibility of the post and in order to meet the changing needs of the organisation.


This is an overview of the job and will be periodically reviewed and updated to ensure that the job description fully reflects the responsibilities required of the post holder.


  • 12 years marketing experience, or experience in a similar role / industry
  • Proven ability to engage with internal/external stakeholders
  • Keen interest in marketing and staying up to date with the latest trends
  • An eye for strong creative visuals and messaging
  • Strong organisational and time management skills
  • Relevant qualification is advantageous

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