Social Media Lead - London
2 days ago
Job description
Our StoryHello there. We're Zopa.
We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don't like about finance and does the opposite. We're redefining what it feels like to work in finance.
Our vision for a new era of banking puts people front and centre — we've built a business that empowers everyone to aim high, every day, to move finance forward.
Find out more about our fantastic offerings atWe're incredibly proud of our achievements and none of it would be possible without the amazing team here. It's not just industry awards we're winning, we've also been named in the top three UK's Most Loved Workplaces.
If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you'll thrive here at Zopa, so join us, and make it count.
Biscuit, Zopa's current account, is a major growth driver as we scale from hundreds of thousands to millions of customers.
It also marks a sharper creative identity for the brand, giving us a platform that is smart, witty and culturally fluent.
Social is central to achieving this growth, helping us reach new audiences at an affordable CAC. Paid will drive efficiency, while organic builds trust and cultural relevance. Together, they will grow reach, drive conversion and make Biscuit a product people genuinely want in their wallet.
This role blends creative instinct, spotting trends early and shaping native, scroll stopping ideas, with operational excellence across paid and organic channels, test cycles and community reputation.
You will lead across both paid and organic, with paid a key priority for 2026, working closely with digital performance, marketing, creative, PR, compliance, analytics and product marketing.
A senior role for someone who wants to influence narratives, elevate creative standards and build the social engine that will scale Biscuit to the next level.
Lead paid social creative strategy and ongoing performance optimisation across Meta, TikTok, YouTube and Reddit
Run creative test cycles, spot winning patterns quickly and drive continual improvement in performance
Set the creative direction for social, ensuring content is platform native, culturally relevant and refreshed at the right pace
Build a scalable creative system that maintains high output without compromising quality
Translate narrative strategy into effective paid testing frameworks that enhance both brand and performance
Work closely with digital performance, analytics, marketing, creative, PR, compliance and product marketing to align on goals and insights
Define the role of each social channel across paid and organic, shaping core, emerging and experimental activity
Guide organic content direction to build trust, credibility and cultural relevance alongside acquisition goals
Identify cultural signals and platform trends early and convert them into actionable opportunities
Oversee community management, ensuring consistent, reputation safe engagement and managing escalations when needed
Manage agency partners with clear briefs, high creative expectations and disciplined performance oversight
Produce clear insights and narratives for weekly and monthly reviews, highlighting what is working and what needs to change
Drive experimentation, evaluating new formats, channels and betas and deciding where to test and scale
About You
Strong creative capability, with sharp platform intuition across Meta, TikToK, Reddit and more
Able to instantly identify what makes content land, with an eye for behaviours, cultural shifts and emerging formats
Commercially minded, with a solid understanding of CAC, CTR, CPM, conversion windows and creative decay
Equally motivated by performance outcomes and brand personality
Confident running paid social at scale, managing always-on and campaign cycles
Experienced in briefing and holding agencies accountable, and comfortable making swift, calm optimisation decisions
Hands-on knowledge of TikTok Ads Manager, Meta Ads, YouTube performance and mobile app campaigns
Clear and confident communicator, able to translate data into compelling narrative
Reputation aware, understanding the demands of regulated industries
Experienced in social community management, escalation processes or crisis situations
Nice to haves
Experience in fintech or other regulated sectors
Ability to produce short-form video or direct creators
Familiarity with AI tools for creative production
Experience with social listening and publishing platforms such as Hootsuite
What Success Looks Like
Paid social performance is a key driver for for current account customer acquisition at an affordable CAC (we have ambitious targets in 2026)
Clear and strong narratives that drive higher creative impact
Our brand shows up in ways that feel modern, sharp and culturally connected
Organic content is smart, timely and increasingly high engagement
Community management is disciplined, consistent and reputation-safe
Incidents are handled confidently, with fast and trusted social comms
Teams trust you as the social expert who makes things better, sharper and more effective
At Zopa we value flexible ways of working.
We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week.
You'll also have the option of working from abroad for up to 120 days a year
- But no matter where you are, we'll make sure you've got everything you need to thrive, both in your work and home life, from day one.
Diversity Statement
Zopa is proud to offer a workplace free from discrimination.
Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people.
We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work.
Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses.
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