Global Investment Effectiveness Lead - London, United Kingdom - PGSK

PGSK
PGSK
Verified Company
London, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

Company Description

Publicis LEON is a bespoke 120 person strong, Publicis Media agency proposition for Haleon the newly launched rebrand of GSK Consumer Health, looking after flagship household health care brands such as Sensodyne, Voltaren, Panadol, Aquafreshand many more. This role sits within the strategy team delivering for the Global Marketing department for Haleon.


Haleon have undergone significant evolution under the new brand launch and to continue with their rapid growth - in terms of media / investment it means a conscious shift from efficiency and media rate obsessions to effectiveness, quality of inventory andresponsible, transparent and ethical media investment.


As a result of this there's a need for a new role to support these ambitions and drive required change at pace with consistency - across all channels & business units (BU) / markets.

This is a senior level role, part of the Investment Pillar / Team within the Global Leon Investment Team.

This role will need to work with all of the 92 countries (14 BUs) to re-balance the media mix, media quality, and media creative opportunities to drivethe value of more effective inventory.

It will involve inspiring local markets to test new media opportunities creatively and efficiently.


The Investment Pillar sits alongside the Account Management Pillar (Local Market / BU Activation & Support), Strategy Pillar (Overall Media Strategy and individual Brands strategy), Measurement & Learning Pillar (data, reporting, Test & Learn, Capability).All working closely together to deliver a holistic & integrated media output to Heleon Global & BUs.


Key Responsibilities

There will be these key remits:


  • Managing the roll out and adoption of newly defined effectiveness practices across all media channels (i.e., implementing Haleon's new Value Methodology
  • defined by Leon, Haleon and a 3rd party consultancy)
-
Support Haleon's ambition of accelerating Responsible Investment across all media channels (i.e., co-create the go to market strategy in line with Haleon's Responsible Business strategy, provide supporting resources & materials for BUs)
-
Thought leadership and innovative value measurement:

  • Proactively share industry possibilities and opportunities for newer media, or new measurement of effectiveness for existing media.

Beyond these core remits we are looking for someone who works in an integrated manner with the global leadership team across media strategy, category, measurement, account management, digital commerce, and investment best practice COE.

And looking at transparentgrowth and revenue opportunities.

There will be one Manger reporting directly into this role and proactively supporting on these goals.

In addition to the Manger there will be 2-3 dotted line reports supporting and ensuring local market adoption and / or tracking of process.


As these workstreams are closely linked to the overall Haleon media effectiveness goals the wider Leon team will be regularly engaged in these also, inclusive of the Head of Investment who will oversee the overall strategic direction.


Deliverables

  • Successful landing the new effectiveness practices in all relevant markets (inclusive of relevant supporting materials / capability sessions)
  • Adoption of new methodologies in all relevant markets & delivering on target (keeping open dialogue with markets in embedding the new practices)
  • Delivering clear roadmap and goals for Responsible Investment shifts in identified / relevant markets
  • Driving and / or participating in new trends POVs (e.g. introcuding channels that are new to Haleon's media mix)

Qualifications

Talent Capability

  • Strategic thinker with strong business acumen
  • Experience in working with auditors
  • Natural integrator & collaborator
  • Strong client leaderships skills, being able to influence senior Haleon stakeholders (including Procurement)
  • Resourceful in arriving at 'out of box' solutions
  • Passionate about driving new strategies and change (within the Leon teams)
  • Being proactive, driven & selfmotivated working alone as well as part of a team
  • Anticipate &preempt issues
    ,work fast to resolve effectively
  • Able to delegate effectively down & up and across peers

Experience Required

  • Experience in cross media trading/value management
  • Overall strong media knowledge from trading, buying, optimising, auditing across both TV & digital (and ideally other offline channels)
  • TV & digital auditing familiarity managing auditors & clients, understanding the process, interpreting results, and implementing post audit recommendations / improvements
  • CPG / FMCG account experience is preferable
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