Content Writer - London, United Kingdom - Intent

Intent

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Content Writer & Editor - Sports Betting and Casino

Full time - Permanent

Salary:
£35,000 per year
Intent is a digital media company. Our aim is to become a dominant force in online lead generation globally.

We create market-leading content experiences across our portfolio of brand assets - fuelled by high-performance digital marketing & enabled by powerful tech.

We're a small, ambitious team based in the City of London, and operate a hybrid working policy, mixing office time with working from home.

We're backed by start-up accelerator Kinetic Investments.

As part of our ongoing expansion, we're looking for an impact-driven sports betting and casino content specialist to join our growing content team.

The Role:

Day to day, your focus will be on writing and editing all forms of content for our comparison brands. You'll strive to ensure our content is market-leading, meeting the needs of our users and keeping search engines happy.

You will manage and deliver an effective content strategy across sites in our betting and gaming portfolio.

You'll lean on a team of freelancers to help deliver results, while taking wide-ranging ownership of website content quality and production.

You'll have great ideas for content angles, an appreciation of search intent, and be able to develop a clear voice for a website.

You'll quickly get to know your project inside out, giving it care & attention while nurturing further growth and success.

Ultimately, you'll be excited to see the impact your content has on driving traffic and building the business.

Responsibilities:

Be the dedicated lead writer and editor for some of Intent's brands/websites
Collaborate with teammates in SEO, PR & product to achieve a variety of contentled wins
Manage content plans & delivery, from ideation to publishing and ongoing content maintenance
Use keyword research, search volumes & SEO best practices to influence priorities, briefs, page structures and how to meet user needs
Make sure everything we publish sticks to our content guidelines and briefs
Use freelance resource to help deliver various types of content (guides, reviews, campaigns, data journalism, news, visual assets etc)
Evolve our style guides and develop a voice for content
Use Google Analytics and Search Console data to assess content performance and influence next steps

About you:

A genuine passion for the craft of writing
Curious and inquisitive about learning new things and developing your career
2+ years experience writing & editing longform, highly researched and engaging web content in highly competitive markets
Familiarity with SEO and how it impacts the world of digital publishing
Friendly and personable character
Experience working in a startup environment preferred
Experience in sports writing a bonus

Benefits: