Senior Marketing Executive - London, United Kingdom - Crowe UK LLP

Crowe UK LLP

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

About Crowe
Crowe is a leading national audit, tax, advisory and risk firm with global reach and local expertise.

We are an independent member of Crowe Global, one of the top 10 accounting networks in the world, with access to more than 40,000 people in more than 150countries and across more than 700 offices globally.

About the role

We are looking to recruit an experienced Senior Marketing Executive to join our growing team, providing a fantastic opportunity for a dynamic and enthusiastic individual looking to progress their career with a recognised brand, in the business to businessprofessional services market.

The marketing team is predominantly based in Crowe's London office but collaborates nationally across all offices. Travel to other offices will be required depending on the needs of the business.

Responsibilities

Contribute strategic thought and support delivery of activities related to marketing plans to build relationships, raise reputation and increase recognition of the Crowe brand, our partners' specialist skills and services in our desired markets.

Developan awareness and understanding of the entire Corporate Business sector and business activity within its sub-sectors to:

Advise partners on potential marketing campaigns and programmes.
Provide prompts and direction on PR media comment and digital content campaigns relating to marketing priorities identified in each subsector's marketing plan, working closely with the PR and Content team.
Conduct relevant client and competitor intelligence.
Identify emerging trends to add value to conversations and marketing plans as well as update existing content.
Suggest awards that may be relevant for teams and produce the award submissions.
Communicate successes and raise awareness of sectors/services through internal communication channels.
Identify opportunities to collaborate and complement other sectors.
Support the Senior Marketing Manager in the delivery of comprehensive marketing projects to include activities across the full marketing spectrum.
End to end event management for inperson and virtual events.
Effectively build and manage stakeholder relationships through knowledge sharing and expectation management.
Collate, edit, update and proof all core marketing content.
Effectively measure and evaluate against performance measures and present back on all marketing activity, to help inform continuous improvement.
Develop target groups through segmentation via CRM for effective external communications.
Work with the CRM super users to ensure stakeholders effectively use CRM and develop appropriate reports to feed into marketing and business development activities.
Work with the business development team to support sector proposals and inform them of ways they can raise the profile of our brand.
Act as a brand guardian, ensuring consistency and compliance in the development of all marketing content.

Skills

Excellent track record in the development and execution of multichannel marketing campaigns and programmes, including experience in all areas of digital marketing.
Works with efficiency and enthusiasm with a problem solving and delivery focused attitude.
Excellent stakeholder relationship management skills.
Proactive as well as responsive and not afraid to positively challenge ideas to achieve maximum impact.
Excellent organisation and project management skills with the ability to multi task to a high standard to meet strict deadlines.
Confident with an ability to manage challenging situations with diplomacy and discretion.
Excellent language skills and good communicator at all levels, both verbally and in writing.
Strong business knowledge to accurately obtain and convert technical content into compelling copy.
Creative with excellent accuracy and attention to detail.
Strong reporting and analytical skills.
An eye for emerging trends, big picture thinking and a curious nature to add value to stakeholders and marketing plans.
Works well in a team and on their own, with an ability to manage and prioritise their own workload.

Qualifications