PPC Executive - Poole, United Kingdom - Teamjobs Commerical Team
Description
Reporting into the PPC Manager we have a super exciting opportunity for a PPC Executive to join a well-established fast-growing B2B E Tailer with great support and development opportunities.
My client offers Hybrid working - with 3 days in the office and 2 WFH and amazing benefits and culture to match.
The PPC Executive will be responsible for continuing the ongoing successful paid advertising strategy by identifying areas of opportunity within a broad portfolio of businesses.
Through in-depth analysis, the PPC Executive will be able to identify, proposeand implement changes and improvements to key fundamentals of the advertising, leading to improved performance such as improving click through rates or reducing redundant spend.
Duties and Responsibilities
- Daily management of PPC accounts and paid advertising.
- Creating, implementing, and testing campaigns across various platforms including Google and Bing.
- Running and Analysis of reports to identify opportunities for investment/divestment such as Search Query Reports, Device Analysis, Impression Shares and more.
- Analysing KPI results of campaigns to identify opportunities, feeding back performance and proposed actions to the PPC Manager and others within Marketing.
- Ensuring campaigns stay within budget or are exceeding performance targets to justify overspend.
- Running improvement tests across our advertising to find optimal ways of investing more for improved performance.
Knowledge Required:
- Knowledge of working handson with Google Ads and Microsoft Ads
- Knowledge of Bidding Types, Campaign Types, Audiences and Scheduling
- Proven, handson experience in payperclick (PPC)
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