Senior Content Designer - Leeds, United Kingdom - Better Placed
Description
Sector:
Digital
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Contact: Lucy Timmins
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Start Date: ASAP
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Expiry Date: 18 January 2023
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Job Ref: 51604_
Better Placed are delighted to be working with an amazing company who are looking for a Senior Content Designer to join their growing Marketing & Communications team.
- Support the delivery of the client's content strategy and marketing campaigns
- Produce quality digital content across the client's digital products and support marketing campaigns
- Measure the performance of content and use insights to inform content plans
_ Responsibilities_
- Review existing content to ensure it remains useful to customers and up to date
- Produce new content that meets customers' and business needs
- Work with the company's clients and third party suppliers to ensure content is legally accurate
- Monitor the performance of content and report on its impact
- Proactively suggest content projects and improvements to digital products
- Manage stakeholders to ensure content deadlines are met
- Lead on content projects
- Set KPIs for projects
- Champion digital best practice and train others. This can include giving presentations to the company on the work of the content team
_Essential Experience_
- Sound knowledge of digital best practice, accessibility standards and search engine optimisation
- Experience using content management systems
- Expert at using principles of plain English to edit complex information into digital content that is concise, accurate, relevant, and suitable for a nonspecialist audience
- Experience of using research and analytics to understand user needs and measure the effectiveness of content
- Experience of working across multiple digital products
- Experience of mapping customer journeys and writing user stories
- Experience of strong relationship management, demonstrating negotiating and influencing skills
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