Marketing & Communications Manager - Cardiff, United Kingdom - Lucid Recruitment

Lucid Recruitment

Verified Company

Cardiff, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

We're seeking a motivated Marketing & Communications Manager to join the Head Office team for a National Leisure company.

The successful applicant will be involved in all aspects of the promotion and development of the company's product and service.

This is an exciting opportunity for a proactive individual to play a key role in developing and delivering marketing campaigns, from insight to evaluation, social media activity and providing quality assurance for both offline and online content.

Job Specification:

To create, develop and manage Social Media and positive engagement on all communication platforms, including internal social media platform.
To develop and to deploy marketing campaigns for new and existing services.
To assist in updating the websites of with a focus on ensuring information is kept uptodate, dynamic, and attractive.
Have direct line management responsibility for colleagues in the Commercial Team.
Act as a champion of excellent customer service and set the tone of how we communicate with our customers.
Maintain uptodate knowledge of company products and services.
Deliver first class communications across various platforms internally & externally.
Monitor social media channels to support marketing campaigns and our services.
Create awareness of and develop the brand and develop & implement a marketing strategy as part of a wider sales & marketing programme.
Evaluate and review marketing campaigns, advertising and SEO (Search Engine Optimisation) to make sure the correct mediums are being used and campaigns are effective.
Source advertising opportunities and place adverts in the press or on the radio.
Work closely with external creative agencies to design marketing materials such as brochures.
Conduct market research, for example using customer questionnaires and focus groups.
Develop relationships with key stakeholders, both internal and external.
Track marketing performance and return on investment and prepare regular reports
Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials, and online activities