Senior Marketing Analyst - London, United Kingdom - Harnham
Description
Overview
I am working with one of the UK's fasting growing companies that work in the luxury home retail space.
This home retailer have recently invested a lot into developing their data architecture and now they are putting their focus on their marketing, salesand customer data to generate deeper insights, more accurate forecasts and more effective recommendations.
Your responsibilities will include:
- You will deliver analysis that will help the business better understand marketing effectiveness and inform future planning
- Capture and refine requirements for marketing analysis and customer insight projects briefed in by the marketing, ecommerce and retail teams
- Extract data from the data warehouse and employ analysis and modelling techniques
- Present back to stakeholders communicating complex information as clear and actionable insights
- Build and improve analyses, Tableau reports and models that support ongoing decisionmaking with a particular focus on marketing attribution, customer segmentation and lifetime value
- Provide leadership, coaching and direction for the marketing team
- Identify opportunities to improve marketing and wider business performance
The experience
You will ideally tick some of the following boxes:
- Multiple years of experience using data techniques to tackle business problems, ideally related to marketing
- A mastery of SQL in querying large data sets
- Some experience using, creating, and managing dashboards in Tableau
- A firm grasp of mathematics and statistics
- An excellent communicator and an ability to connect and influence people across all areas of the business
The benefits
You will receive up to £65,000 per annum.
**How to apply
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