Martech Adoption and Automation Lead - West Midlands (Region), United Kingdom - Gleeson Recruitment Group

Gleeson Recruitment Group

Verified Company

West Midlands (Region), United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

My client, a high-growth digital retailer, is looking to recruit a Martech Adoption and Automation Lead.

An exciting and well established ecommerce business, my client is a market leader in their field. My client is continuously looking to evolve their marketing capabilities and deliver ground-breaking, customer-centric campaigns.

The Martech Adoption and Automation Lead role exists to be the key interface between Marketing & Tech teams, translating marketing strategy & building marketing technology; maximising the capability of existing tools and delivering new tools.

The Martech Adoption and Automation Lead will be responsible for:

Being a key collaborator in the embedding of best-in-class tech (Braze & Mparticle)
Automating journeys based on deep understanding of our customer
Managing the roadmap for change for martech & adtech, ensuring fit for purpose tech stack
Connecting the martech & adtech landscape to a high level, ensuring multichannel journeys
Collaborating with tech & design teams to ensure creative templates & brand guidelines
Enabling stand out creative execution with efficient development processes
Evolving marketing processes to ensure maximum potential from tech & tools
Connecting with analytics teams to ensure all automations are set up, tracked & understood, enabling performance reporting & optimisations
Discovering & investigating new technology & new tools to elevate innovation in comms & championing channel diversification
Deep understanding of emerging capabilities across adtech & martech
Ability to translate capabilities into potential use cases & vision for marketing teams
Experience of Braze and/or Mparticle
Experience using Adobe campaign & Salesforce
Experience translating compelling customer experience for stakeholders
Considered & detailoriented approach to projects
Strong decisionmaking skills

Highly competitive package.

Hybrid working pattern. Role will require some presence in the Midlands