Digital Marketer - Watford, United Kingdom - Shading Specialists

Description

Shading Specialists are a rapidly growing company. In recent years we have moved into e-commerce and now have a portfolio of websites. An opportunity has arisen for an experienced Digital Marketer to join our web team based just outside Watford.

We are seeking a Digital Marketer with a proven track record in SEO and PPC advertising.

If you are a dynamic individual with a high level of problem-solving skills and analytical thinking, then this could be the ideal role for you.

Our company
We are a leader in the window treatment and shading industry.

A family-owned business which started locally and has been running since 1958, we take pride in the quality of our work.

Located in Watford, with a workroom in Suffolk, and providing services nationally and internationally, we expanded our business online since 2018 to offer a wider variety of products and services.

You will be joining a passionate and dynamic team.


Responsibilities

• Helping to manage the company SEO strategy
• Assisting in the creation of social media content
• General marketing activities
• Maintenance of websites and uploading products to ecommerce sites
• Ensuring that websites across the business rank highly in key search terms
• You will setup, manage and deliver on some exciting paid (PPC) marketing campaigns
• Evaluating product offering, traffic, landing page quality, content, design etc. when determining keywords and campaigns
• Ongoing research analysis of SERPs, analytics data, plus competitor and industry activity
• Identifying trends and compiling statistics from Google Analytics and other data sources
• Making recommendations for conversion rate optimisation (CRO)
• Develop monthly reports on performance, work carried out, and make recommendations going forward
• Proactively keeping up to date with new SEM developments and share findings
• Using research techniques to understand customers and market

Requirements:

• At least 2 years' SEO and analytics experience agency or inhouse
• At least 2 years PPC experience agency or inhouse
• A proven track record in delivering results
• A deep understanding of Google Analytics
• CMS and E-Commerce platform experience
• Deep understanding of Conversion Rate Optimisation (CRO)
• Exceptional written and oral communication skills
• Proactive selfstarter with strong commercial/business awareness
• An enthusiastic, positive, and proactive attitude
• Excellent organisational skills and multitasking ability
• Creativity and attention to detail are crucial traits
• Experienced and fully comfortable with using all aspects of Google Ads Editor, Search Console and Keyword Planner

Additional Information

• Working within our web team and reporting to the Web & E-Commerce Manager
• Role is based at our Watford HQ

Benefits & Job Details
Monday-Friday (9am-5pm)

• Induction training
• Growth opportunities
• 28 days statutory annual leave including bank holidays
• Christmas and New Year shutdown additionally
• Company Pension Scheme
• Team building events
• Casual Dress

Salary:
£25,000.00-£30,000.00 per year


Benefits:

• Additional leave
• Casual dress
• Company events
• Company pension
• Onsite parking
• Work from home

Schedule:

• Monday to Friday

COVID-19 considerations:
We provide screen-protected desks, masks, face shields and surface wipes. There are contactless hand sanitizers throughout our office. Regular cleaning is carried out by professional cleaners.


Ability to commute/relocate:

• Watford WD18 9DA: reliably commute or plan to relocate before starting work (required)

Experience:

• Digital marketing: 2 years (preferred)
• PPC

Campaign Management: 2 years (required)

Work Location:
Hybrid remote in Watford WD18 9DA