CRM Executive - Manchester, United Kingdom - Nadine Merabi

Nadine Merabi

Verified Company

Manchester, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

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Description

**Nadine Merabi

CRM Executive**Department: Ecommerce

Location:
Statham House, Old Trafford

Line Manager:
Marketing Manager

About us:
Who WE are
We are NADINE MERABI. A luxury, ready-to-wear brand making unmistakable pieces to inspire lasting moments. Our statement designs celebrate the smallest of details and are intended to empower those who wear us.

From the initial spark of inspiration to the very final stitch, the team ensures that every woman wearing MERABI feels her finest and most fabulous.

Role Profile:
The WHY

Role Accountability:
The WHAT

Responsible for:

Ownership of Nadine Merabi's relationship with Bloomreach (and any other esp/retention based 3rd party).
CRM/Retention roadmap including assessment of existing marketing technology associated with CRM as well as suggesting future development.

Accountable for:

Standardised CRM metrics (CTR, Opens, CVR, database growth)
Retention rate (Repeat order rates, LTV) + retention strategy.

Knowledge, Skills & Experience:
The HOW
Essential Skills & Experience

Proficiency in Ecommerce trading metrics and ability to affect and analyse.
Strong analytical thinker able to procure and treat data efficiently (excel, looker, tableau)
Experience with ERP systems (Klaviyo/Mailchimp, Bloomreach).
Ability to present to Senior Leadership and businesswide.

Preferred Skills & Experience

Great communicator + ability to succinctly explain complicated problems in the simplest way.
Management capabilities with the ability to build and bring together a diverse and varied team.
Flexible and resilient.
Experience in Fashion retail (nonessential)
Ability to work in a changeable environment. Nadine Merabi is a business that has grown at speed and continues to evolve its processes, structures and working environment; must be willing to adapt.