Senior PPC Manager - Poole, United Kingdom - Teamjobs Commerical Team
Description
I am looking for a Senior PPC Manager to join a well-established fast-growing B2B E Tailer located in Poole.My client offers Hybrid working - with 3 days in the office and 2 WFH and amazing benefits and culture to match.
Duties and Responsibilities
- Responsible for the management and reporting of the commercial fundamentals behind our group advertising investments at all levels from Marketing Executive to Board Level.
- Leading the decisions behind where the group budget is invested, whether that's new opportunities in existing channels or entirely new channel opportunities, through risk/opportunity analysis.
- Development of the wider business advertising strategy in conjunction with the Group Marketing Manager and the Senior Marketing Team
- Always questioning how we can maximise the benefit of our investment by remaining at the leading edge of advertising techniques across Google Ads, Microsoft Ads and more.
- Developing top and bottom of the funnel growth strategies across the spectrum of paid digital channels (Search, Social, Display, Remarketing etc.)
- Collaborate with agencies, vendors and partners as required including planning and expenditure.
- Continued professional development and training of the PPC Team.
- Advise on the SEO strategy and produce actionable plans with the Trading Team that complement our advertising.
Knowledge required:
Strong budgeting skills, with a skill for categorising spends across key campaign activities and planned outcomes.
- Knowledge of working handson with Google Ads and Microsoft Ads.
- Paid search knowledge including account and keyword strategies, Remarketing, KPIs and targets, script development, audiences/segmentation or account automation tools, and related products.
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