Head of CRM - London, United Kingdom - Kingfisher

Kingfisher

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Overview:

We're Kingfisher, A team made up of over 82,000 passionate people who bring Kingfisher - and all our other brands: B&Q, Screwfix, Brico Depot, Castorama and Koctas - to life.

That's right, we're big, but we have ambitions to become even bigger and even better.

We want to become the leading home improvement company and grow the largest community of home improvers in the world.

And that's where you come in.

At Kingfisher our customers come from all walks of life, and so do we.

We want to ensure that all colleagues, future colleagues, and applicants to Kingfisher are treated equally regardless of age, gender, marital or civil partnership status, colour, ethnic or national origin, culture, religious belief, philosophical belief, political opinion, disability, gender identity, gender expression or sexual orientation.

We are open to flexible and agile working, both of hours and location. Therefore, we offer colleagues a blend of working from home and our offices based in the UK (London, Southampton & Yeovil) Talk to us about how we can best support you

We are looking for a parental cover for our Group Head of CRM. The role sits within our Group Marketing team and operates across all our businesses [or banners] across Europe.

What's the job?:

What's the job?

Provides thought leadership on CRM topics including:
Customer retention strategy and campaign.
Customer data architecture, management, and usage across channels.
Loyalty strategy.
CRM martech: using existing partners and identifying new solutions as required.
Data protection and privacy legislation.
Builds a sharing framework across banners.
Brings external benchmarking, competitive information and best practice to the Kingfisher banners, cascades meaningful innovation.
Works with banners to showcase the role of CRM in driving sustainable growth.
Leads group vendor relationships, including RFPs and commercial negotiations.
Advises on additions to our agency & partner roster

What you'll bring:

What We Need

An experienced CRM expert, with demonstrable success in driving commercial results and senior stakeholder buy in.
Highly commercial, comfortable in a fast paced, resultsdriven business.
Someone comfortable with influencing and delivering through others.
Experience of designing and implementing a retention led growth measurement framework demonstrating ROI and contribution to other channels including stores.
Expertise in customer data: acquisition, enrichment, management and optimisation across owned and paid media.
Strong martech expertise, from CDP to automation & AI specialists.
Omnichannel experience, preferably in consumer retail businesses.
Strong presentation and communication skills, with ability to energise senior stakeholders in relation to ongoing investment in your domain.
A relationship builder, able to create effective ways of working between group and banners.
Working in the group function of a large, complex, matrixed business.
Multichannel communication automation
Fluency in English & French will be an advantage.

In return, we offer an inclusive environment, where what you can achieve is limited only by your imagination We encourage new ideas, actively support experimentation, and strive to build an environment where everyone can be their best self.

Find out more about Diversity & Inclusion at Kingfisher here

We also offer a competitive benefits package and plenty of opportunities to stretch and grow your career.

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