Website Specialist, Marketing, Sbc Events - London, United Kingdom - Sport Betting Community Ltd

Sport Betting Community Ltd

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Job Title:

Website Specialist - Marketing, SBC Events

Line manager's job:

Head of Digital Marketing

Division
SBC Events

Department:

Marketing

Core hours:

Mon to Fri 9am-6pm, but must be flexible around events in global markets

Compensation:

London:
up to £38k plus bonus of 5% (2 days per week in office)

Remote:
up to £32k plus bonus 5%

Based:

London or Remote

Business travel:

To main SBC events in Europe

ABOUT SBC

SBC connects people and companies to drive business within the sports betting, iGaming and payment industries through its global events, media and advisory business.

SBC is part of the
Sport Global Group of companies. Headquartered in London, the group has over 130 employees across Europe, the US and Latin America. With ambitious expansion plans, SBC is a high growth and innovative company focused on customer commitment and quality.

SBC EVENTS are known throughout the betting & gaming industries as the most high level and quality led regional events, with flagship events such as SBC Summit (Lisbon), SBC Summit North America, SBC Summit Latinoamérica, SBC Summit Rio, SBC Summit CIS and the Canadian Gaming Summit. SBC also organises highly targeted and niche industry networking events, such as the CasinoBeats Summit in Malta, Betting on Sports Europe at Stamford Bridge in London, the SBC Awards (Europe, Latam and the US), Sports Betting Hall of Fame, London Baby, Vegas Baby, and Malta Baby.

and the SBC Leaders Magazine.

SBC LEADERS is an invitation-only membership of the industry's most influential operators formed with a goal to bring the industry's best together in order to share ideas, collaborate on major issues, push innovation, and elevate the overall image of our industry through the promotion of its achievements.

AFFILIATE LEADERS is connecting Affiliates and Digital Marketers across the world to share ideas, push innovation and drive change.

SBC ADVISORY PARTNERS is the consulting and intermediary service for sports, fintech, sports betting & iGaming organisations that is focused on market insight. Its highly experienced and connected team has deep industry roots built through its global conferences and media reach.

ABOUT THE OPPORTUNITY

As SBC continues to grow in scale and complexity, we are creating a new role for a highly motivated and creative Website Specialist, responsible for all aspects of overseeing our event related and corporate websites, ensuring they are up to date, engaging and advances SBCs mission as being known throughout the betting & gaming industries as delivering the most high level and quality led events.

The Website Specialist will develop and implement SBC's web based marketing strategy to promote our brand and optimisation for search engines; engaging visitors and landing conversions.

Until now, this activity has been shared across a number of members of the marketing team, dedicated focus is now required to better manage the ever expanding portfolio and increased size of our events and the requirement for additional subpages and web content.

This role reports to the Head of Digital Marketing, working in strong collaboration with the 10 person marketing team and relevant internal departments.

KEY RESPONSIBILITIES AND ACCOUNTABILITIES

Plan and implement web based marketing strategies and campaigns via the company's websites
Analytics & reporting, responsible for web analytics including Page Views, Unique Users/Visitors, Pages Viewed Per Session, Time Spent per Session, Subpage performance, User Journey and other key KPIs for website performance
Collaborate with web development and design teams; provide guidance on marketingrelated aspects of the company's web presence
Review and optimise user experience; evaluation of pages, callstoaction (CTA), ensuring pages are effectively organised and content is engaging and useful.
Review technical aspects that affect UX, including loading times and intuitive navigation
Manage and execute ongoing website development projects from a marketing perspective in partnership with internal teams
Lead the creation of site content to continually improve the website's user experience
Sparring closely on technical development and aspects with Web Development Team and on design/graphics with the Head of Digital Design & Research
Manage websites content, which includes removing any outdated texts, adding new pages using visual editors like Gutenberg or WP Bakery, and utilizing both inhouse and thirdparty WordPress plugins
Stay up to date with the latest web design and development trends and techniques; identifying new ways to improve website UX based on user feedback and performance metrics (i.e Conversion Rate Optimisation (CRO))
Identify technical issues on the website and collaborate closely with the development team to effectively resolve and address them
Monitor, assess, and report on website performan