Senior Brand Planner - London, United Kingdom - Expedia Group

Expedia Group

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Senior Brand Planner

Ready to join a brand planning team leading some of the world's most recognized travel brands? In this role, you'll be part of a passionate team pushing to improve the experience for all travelers, everywhere.

We're looking for people to set the strategy for communications and inspire teams to develop ground-breaking creative thinking that drives the brands and businesses forward.

In this role, you will play a critical role in brand planning for some of the world's most recognized travel brands and be part of a world-class team pushing to make better experiences for travelers everywhere.

You will help position our brands in the minds of travelers, make strategic choices about what should be communicated and bring clarity and inspiration to creative and cross-functional teams through focused briefs.

What you'll do:

Identify the motivations behind traveler decisions in priority markets around the world
Assess opportunities or challenges for our brands that result from changing conditions in the category or the world at large
Position our brands to be distinct and meaningful in the minds of travelers
With input from crossfunctional partners, identify the elements of our businesses and products that best support each brand's positioning
Develop a clear POV for each brand that informs its tone
Bring clarity and inspiration to creative teams and other partners within the company through succinct briefs
Work in partnership with creative teams internally and externally to shape the creative work

Who you are:

46 years in creatively led organizations focused on advertising
An ability to identify insights in research that can reframe how people understand a problem
An ability to think laterally in solving communications problems
A mastery of distilling and organizing information into succinct ideas and presentations
An understanding of marketing fundamentals and brand frameworks
A love of crafting strong arguments and defending strategic choices
Have an ability to nurture and guide the development of creative ideas

About Expedia Group
2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners.

CST:
Expedia iscommittedto creating an inclusive workenvironmentwith a diverse workforce.

All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.