Head of Marketing - Leeds, United Kingdom - Better Placed

Better Placed

Verified Company

Leeds, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Sector:
Marketing

-
Contact: Louisa Guy

-
Client: Campfire PR

-
Expiry Date: 17 March 2023

-
Job Ref: 51840_

Better Placed are delighted to be partnering with our client in their search for a Head of Marketing to join the business.

The organisation is a small but incredibly ambitious family-owned property company with strong core values.

They've recently outlined a 10-year vision to become a top 10 player in their market and the Head of Marketing will be an essential hire to drive the transformation of the business.

With a new Leeds city centre HQ, a growing, young and diverse management team in place plus a significant investment programme underway, this is truly a great role for a commercially astute and equally ambitious Head of Marketing to come on board and really take ownership of the marketing strategy.

Hybrid working on offer - 3 days in the office, 2 days WFH.

The Role:

Develop an annual Marketing Plan incorporating the full marketing mix.
Evolve the brand positioning across all channels.
Develop Propositions for Product Portfolio.
Develop and manage the production of all marketing assets (Sales collateral signage, brochures, proposals, videos, CGIs, photography) collaborating with the external design agency.
Manage the organisations digital channels (website, social media, marketplaces) collaborating with external agencies (PR and Digital agency)
Monitor, analyse and report on BAU marketing KPIs and Marketing Effectiveness Metrics (on and offline)
Brief and manage all internal and external resource to activate campaigns Through The Line (TTL).
Manage across Owned, Earned & Bought Aspects of Campaigns.

Person Profile:

Proven track record of brand and proposition development.
Knowledge and experience in developing and building out a marketing strategy.
A strategic thinker with the ability to analyse and interpret marketing data.
A classically trained B2B marketer (property and/or logistics experience desirable but not essential for this opportunity).
Capable of operating credibly at board level.
Prepared to travel to the regional offices to coordinate activities and campaigns as reasonably appropriate.