Digital Marketing Manager - Wiltshire, United Kingdom - Rocking Zebra

Rocking Zebra

Verified Company

Wiltshire, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Digital Marketing Manager - home based

Key Responsibilities:

Manage all aspects of the Learning and Development Marketing department implementing comprehensive marketing strategies to support innovation and growth
Manage a team of highly skilled marketing professionals providing guidance, feedback, and support
Control budgets and allocate resources
Measure and report performance of campaigns and assess against goals (ROI and KPI)
Identify trends and insight and optimise spend and performance based on the insights
Plan, execute and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimise user experience
Use strong analytical ability to evaluate the customer experience across multiple channels and touch points
Identify the latest trends and technologies affecting our industry and evaluate for adoption where appropriate
Evaluate important metrics that affect our website traffic, service quotas and target audience to ensure optimisation of all conversion points and the user funnels
Develop strong working relationships with key teams across the business; in particular those with a strong dependency on the success of marketing activity

Experience

Demonstrable working experience in digital marketing or advertising
Experience of leading and managing a team of marketing professionals to drive required results
Demonstrable experience in leading and managing SEO/SEM marketing database, social media and or display advertising campaigns that support KPIs that support strategy providing clear reporting that demonstrates success and progression
Experience of owning and managing a marketing budget and delivering strong ROI
Experience of reporting against ROI and KPI targets to key stakeholders
Experience with A/B and multivariable experiments
Working knowledge of ad serving tools
Experience in setting up and optimising google AdWords