Digital Marketer - Nottingham, United Kingdom - Tate Recruitment Nottingham

Tate Recruitment Nottingham

Verified Company

Nottingham, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Digital Marketing Specialist

Full time - Permanent

Nottingham City Centre

Monday to Friday - 8am - 4:30pm

Hybrid working model - 2 days in the office, 3 at home

Salary - up to £30,000 depending on experience

We are currently recruiting for an experienced Digital Marketing Specialist to join a fantastic organisation, based in Nottingham City Centre.

The Digital Marketing Specialist will play a crucial role in planning, implementing, and optimising our clients digital marketing campaigns across various channels.

This position requires a highly analytical and detail-oriented professional who is experienced in PPC advertising, particularly Google Ads.

The ideal person will be well-versed in digital marketing best practices, possess excellent communication skills, and have a proven track record of delivering successful campaigns.

Responsibilities:

Develop, implement, and optimise digital marketing campaigns across multiple channels, with a primary focus on PPC advertising (Google Ads, etc.).
Utilise market research and customer insights to identify trends, opportunities, and areas for growth.
Conduct keyword research, ad copywriting, and ongoing campaign optimisation to maximise conversions and ROI.
Monitor and analyse campaign performance metrics, providing regular reports and insights to the marketing team.
Collaborate with the marketing department to develop compelling ad creatives and landing pages that align with campaign objectives.
Stay up to date with industry trends, search engine algorithm updates, and emerging digital marketing technologies.
Utilise analytical tools, such as Google Analytics, to track website traffic, user behaviour, and other key metrics to optimise marketing efforts.
Provide recommendations for website optimisation, including landing page improvements, user experience enhancements, and conversion rate optimisation.
Collaborate with crossfunctional teams, including marketing, customer service, underwriting and finance, to align digital marketing initiatives with overall business goals.

Experience required:

Proven experience as a Digital Marketing Specialist or a similar role, with a minimum a year of handson experience in managing PPC campaigns, this is essential for the role.
Bachelor's degree in marketing, business administration, or a related field.
Expertise in Google Ads, including campaign setup, optimisation, and performance tracking. Experience with Bing Ads and other PPC platforms is a plus.
Proficiency in using analytical tools, such as Google Analytics, to measure and track campaign effectiveness and website performance.
Solid understanding of SEO principles and best practices to ensure effective integration with PPC campaigns.
Worked in Financial Services
Dealing with 3rd party companies for example marketing companies and lead generation firms
Knowledge of Salesforce