Content Marketing Assistant - Edinburgh, United Kingdom - Peppermint Technology

Description

Location:
Home based (with Hybrid working between home/shared office space)


Reporting to:
Director of Sales & Marketing


THE ROLE

The Content Marketing Assistant will have a passion for content creation, an understanding of marketing strategies, and a knack for identifying engaging, relevant topics.

This position will play a critical role in developing and executing content strategies through the creation of engaging and exciting content for the legal sector to drive brand awareness, engage our target audience, and increase lead generation.

WHAT YOU'LL DO:


Core responsibilities

• Assist in the creation, execution, and optimisation of content marketing strategies.
• Develop and maintain a content calendar that schedules all aspects of the creation and delivery of content throughout the year.
• Write and edit highquality content for various channels including blogs, social media, newsletters, case studies, white papers, and the company website.
• Conduct SEO and keyword research to guide content topics.
• Coordinate with marketing, sales, and product development teams to ensure brand consistency and quality of content
• Monitor web traffic and engagement (e.g. conversions and bounce rates) and provide regular reports.
• Use data to understand the effectiveness of our content strategies and make recommendations for improvements.

Supplementary responsibilities

• Support bid creation and the sales team with standardised content
• Support the development of product marketing materials and product gotomarket strategy

WHAT WE'RE LOOKING FOR:


Essential

• Bachelor's degree in Marketing, English, Journalism, or related field, however if you're passionate about a career in content Marketing we would still love to hear from you
• We're looking for someone in the early stages of their career with 12 years of experience in content creation, content marketing, or a similar role.
• Exceptional writing, editing, and proofreading skills in English with a keen eye for detail.
• Familiarity with SEO best practices and keyword research tools.
• Basic knowledge of digital publishing platforms (e.g., WordPress) and marketing automation tools.
• Strong organisational and time management skills.
• Selfmotivated and proactive, with a passion for learning and keeping up with industry trends and best practices

Desired

• Knowledge in the legal technology sector would be advantageous

OUR COMPANY
We hire people who want much more than a job.

The team at Peppermint is united in changing the status quo of an industry and this takes great talent, passion, and commitment.

We are looking for likeminded people to join the team as we aim to become the leading legal software company.

What's important to us

_ Customer Success:
_ We put our customers and their success at the heart of everything we do


_ Time_:
We make good use of our time, make time for others, deliver on time, all of the time


_ Quality_:
We are experts and the best at what we do. We consistently deliver high quality outcomes


_Together_:
We create opportunities together, find solutions together and win together


_ Positive_:
We have a positive attitude and believe in the possible


Our Opportunities

Peppermint Technology Ltd is committed to fostering an inclusive and accessible environment where employees feel valued and respected, and where every employee has the opportunity to realise their potential.

We are committed to providing reasonable accommodations, if required, and will work with you to meet your needs.

Please note Peppermint are unable to offer sponsorship to work in the UK