Marketing & Communications Executive - Lisburn, United Kingdom - Royal Ulster Agricultural Society

Description

JOB DESCRIPTION

Job Title
:
MARKETING & COMMUNICATIONS EXECUTIVE

Reporting to:
Operations Director


Status of Post:
Full Time Permanent

Hours of Work 37.5 hours per week, Monday to Friday. The nature of the role may require occasional work outside these hours.


Salary:
Competitive starting salary depending on experience and staff package including pension and private health care scheme.

Ref: 2023/02/MCE

**Principal Duties and Tasks:
- **The Royal Ulster Agricultural Society (RUAS) has an exciting opportunity for a focused, enthusiastic and self
- motivated individual to join our team.

As Marketing and Communications Executive you will be responsible for the planning, preparation, implementation and delivery of all marketing and communication plans for all the Society's work including the RUAS itself and its annual events, including, The Balmoral Show, The Royal Ulster Winter Fair, The Royal Ulster Beef & Lamb Championships and other Society run events.

In the role, you will be required to:

• Create, manage and deliver a Marketing and Communications Plan for each of the Society's events to drive engagement and increase awareness and encourage visitors to the events.
• Develop and implement a new marketing campaign to target new markets and increase visitor numbers.
• Research, write and distribute press releases to targeted media.
• Respond to media enquiries as required.
• Develop and maintain contacts with press and compile and maintain media lists.
• Manage the media and advertising plan for all Society events, including booking ad space and overseeing creation of all ad copy.
• Prepare the Balmoral Show map and timetable including liaison with designers and printers for final production.
• Design & produce various marketing material and liaise with a design house.
• Produce various Society related publications, including the Annual Report and Members Newsletters.
• Brief creative design, social media assets and digital deliverables.
• The day today management of the Balmoral Show, Royal Ulster Winter Fair, Royal Ulster Beef & Lamb Championships and RUAS websites including producing content and ensuring these are kept up to date.
• Development and implementation of a digital marketing strategy for the Society and all associated events.
• Overseeing the day to day management of all RUAS and Balmoral Show, Royal Ulster Winter Fair and Royal Ulster Beef & Lamb Championships Social and Digital Media activity.
• Management and financial control of the annual PR & marketing budget
• Coordinate press launches/announcements for Balmoral Show, Royal Ulster Beef & lamb Championships and Royal Ulster Winter Fair.
• Coordinate various photo shoots for event announcements and promotions
• Manage the Press Room during Society events including press accreditation coordination.
• Liaison with various media during events, arranging interviews and sourcing relevant interviewees.
• Coordinate various press, TV & radio competitions for Balmoral Show including sourcing prizes for competitions.
• Prepare the photography schedule for all Society run events and activities, liaise with photographers and issue event photography.
• Conducting visitor analysis and Market research at each event
• Represent the Society on committees / working groups or at functions as and when required.
• Focus on year round presence in relevant press to raise the profile of the Society and awareness of the events run and managed by the RUAS.
• Manage relationships with a range of parties and stakeholders.

Job Types:
Full-time, Permanent


Benefits:

• Company pension

Schedule:

• Monday to Friday

Work Location:
One location

Application deadline: 10/03/2023