Marketing Lead - Penrith, United Kingdom - theidol

theidol
theidol
Verified Company
Penrith, United Kingdom

6 days ago

Tom O´Connor

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Tom O´Connor

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Description
Overview

About Asanto

Asanto is a no-code, decision-making underwriting platform empowering businesses to configure, launch and distribute financial services products at speed.

Through an intuitive, no-code UI - and with unlimited API connectivity - Asanto helps achieve speed to market without compromise.


  • Working with us
  • This new role is based within a small marketing team of specialist product leads and a designer. Reporting to the Head of Marketing, you will help define and deliver a roadmap of activity designed to raise the profile and reputation (and ultimately influence the number of customers) of the Asanto platform.


Working closely with the Asanto Strategy Director and key members of the Asanto management team, you will become the marketing lead expert.

You will play a key role defining the platform's market proposition and create compelling marketing, PR and events campaign activity across our range of target markets.


  • Duties and responsibilities
  • Create marketing strategies that deliver the objectives set in the overall Asanto marketing strategy.
  • Manage daytoday planning and delivery of the Asanto marketing strategy.
  • Define the market proposition and translate into engaging, tailored sales comms across all channels in B2B environments.
  • Build a suite of creative sales assets, including presentations / case studies / testimonials / videos.
  • Research and implement an awards strategy, scoring target awards / categories, and coordinating submissions.
  • Build and deliver a roadmap of PR, events and advertising campaigns.
  • Represent Asanto at target external events and sponsorship / networking opportunities.
  • Create compelling, SEOrich content tailored to target markets.
  • Drive organic search growth developing online presence and content.
  • Development and responsibility for social media channels and engagement activity.
  • Build relationships with internal and external clients / agencies / thirdparty suppliers.
  • Regular reporting on ROI and status of roadmap delivery.


  • Beneficial skills

  • Marketing experience of a B2B softwareasaservice (SaaS) platform.
  • Understanding of the financial services market, specifically general insurance
  • Excellent communication skills providing clear verbal and written marketing copy.
  • Flexible and adaptable capable of changing direction where required and showing flexibility to meet new demands.


  • Driven by delivery

  • Is able to selfmanage workload and continually meet agreed deadlines.
  • Multitasking is able to manage several concurrent projects and prioritise demands.
  • Solid people skills an approachable and friendly individual who provides direction, monitors performance and builds a positive and active working environment.
  • The benefits
  • Come work for us and take advantage of amazing benefits such as:
  • Flexible working hours.
  • Christmas bonus and annual bonus based on company performance.
  • Death in service life insurance benefit of 8x salary.
  • Access to our private medical plan (provided by Bupa).
  • Access to dental insurance (provided by Bupa Dental Insurance).
  • Generous pension scheme with up to 10% employer pension contribution.
  • Access to our Legal & General's share schemes.
  • A modern, custom built office with free parking.
  • On site gym and recreational activities including pool and table tennis.
  • Free tea, coffee, soft drinks and fresh fruit.
  • Exceptional events delivered by our social committee.


  • Experience

  • General
  • This is a 12month fixedterm role with the opportunity of an extension/permanent linked to success of activities undertaken.
  • This is a fulltime Monday to Friday role with flexible working of 7.5 hours a day.
  • Remote or flexible home/office working supported.
Over to You

If you have a genuine enthusiasm and an ability to quickly adapt to new technologies, you may be just what we're looking for
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