PPC Specialist - Manchester, United Kingdom - Alexander Clifford
Alexander Clifford
Manchester, United Kingdom
Verified Company
3 weeks ago
Description
Office based part-time position (Starting on 3 days with the view of potential progression to a full-time employment)
Responsibilities:
Develop and Implement PPC Strategies:
- Conduct indepth keyword research to identify highimpact and relevant keywords based on our industry and services.
- Create and execute comprehensive PPC strategies across various platforms, such as Google Ads, Bing Ads, Facebook Ads, and other relevant channels.
- Set clear campaign objectives, budgets, and timelines to align with business goals and Key Performance Indicators (KPIs).
Campaign Management and Optimisation:
- Create, monitor, and optimise PPC campaigns to ensure maximum Return on Investment (ROI) and conversions.
- Continuously analyse campaign performance, identifying areas for improvement, and making datadriven adjustments.
- Identifying relevant and highperforming keywords, negative keywords, and longtail keywords to enhance campaign targeting.
- A/B test ad copies, landing pages, and targeting parameters to improve Clickthrough Rates (CTR) and conversion rates.
Ad Copy Creation:
- Craft compelling and relevant ad copy that aligns with campaign objectives, adheres to best practices, and attracts the target audience to increase CTR and conversion rates.
Budget Management:
- Monitor daily campaign budgets, bids, and spend to ensure campaigns are effectively utilising allocated resources and maximising Return on Investment (ROI).
- Manage bids and budgets effectively to maintain a costeffective approach.
Performance Reporting and Analysis:
- Generate regular performance reports detailing campaign insights, key metrics, and actionable recommendations.
- Use analytical tools and data analysis to understand customer behaviour and identify opportunities for campaign enhancement.
- Provide insights and recommendations to marketing and management teams based on campaign performance.
Stay Updated with Industry Trends:
- Keep abreast of the latest trends, updates, and best practices in the PPC advertising landscape.
- Suggest innovative strategies and techniques to maintain a competitive advantage.
Collaborate with Cross-functional Teams:
- Work closely with the content, design, and digital marketing team to integrate paid campaigns efforts to achieve overall departmental goals.
Preferred requirements:
- Degree in Marketing, Business, or a related field is preferred.
- At least 35 years of proven experience as a PPC Specialist or in a similar role, managing PPC campaigns across platforms like Google, Bing, and social media channels.
- Proficiency in using PPC tools and platforms, such as Google Ads, Google Analytics, Google Tag Manager, and Facebook Ads Manager etc.
- Indepth knowledge of keyword research, bid management, and audience targeting techniques.
- Familiarity with retargeting/remarketing techniques and the ability to utilise CRM.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Familiarity with A/B testing methodologies and Conversion Rate Optimisation (CRO) techniques.
- Excellent communication skills and the ability to present complex information in a clear and concise manner.
- Resultoriented mindset with a focus on achieving measurable objectives and KPIs.
- Ability to work independently and meet deadlines.
- A portfolio of successful paid campaigns is highly desirable.
- Professional certification in Google Ads will be a plus.
If you are a result-oriented PPC specialist with a knack for crafting compelling ad copy and the expertise to manage paid campaigns on different online platforms, we want to hear from you.
Salary:
Starting at £13,200 for 3 days per week, with reviews every 3-6 months, aiming towards potential progression to full-time employment and regular salary evaluations.
Job Types:
Part-time, Permanent
Part-time hours: 19.5 per week
Salary:
From £13,200.00 per year
Benefits:
- Casual dress
- Company events
Schedule:
- No weekends
Supplemental pay types:
- Bonus scheme
- Performance bonus
Ability to commute/relocate:
- Manchester: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor's (preferred)
Experience:
- PPC
Google Ads: 3 years (required)
Paid Social: 1 year (preferred)
Social Media Management: 1 year (preferred)
Work Location:
In person
Reference ID:
PPCSpecialist01