Marketing Executive - Belfast, United Kingdom - Precision Group
Description
Role and Responsibilities
Position Type:
Part-Time (3 to 4 days per week), Fixed Term Contract - 12 months Maternity Cover.
Main Duties & Responsibilities:
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Website:Manage and improve website content via Wordpress, considering SEO, PPC and Google Analytics
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Content:Copywriting for Social Media, Website Content, Press Releases, Brochures and E-Zines
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Digital Advertising:Maintain and formulate paid campaigns across Google Ads, Facebook, LinkedIn etc. to increase company and brand awareness. Regularly reviewing and amending keywords and ad groups via Google Ads to optimise performance. In addition, you will maintain our presence on third-party sites, keeping all messaging current.
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Social media:Planning and coordinating a schedule of activity across Facebook and LinkedIn to expand our social media audience base.
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Design:Ability to use Canva for creating Marketing assets.
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Reporting:Measure and report the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
The Person:
- Degree in Marketing or other relevant qualification
- Minimum 3 years' experience in a similar role (at least 1 year experience using Google Ads)
- Experience using WordPress CMS systems
- Knowledge of Canva for creating various Marketing assets
- Excellent writing skills and attention to detail
- Ability to work on own initiative
Desirable:
- Previous experience of B2B marketing
- Proven experience in lead generation
- Knowledge of SEO best practices
- Knowledge of Google Analytics and/or other robust web analytics
- Experience developing and maintaining innovative marketing campaigns
Job Types:
Part-time, Fixed term contract
Contract length: 12 months
Pay:
£25,000.00-£35,000.00 per year
Expected hours:
per week
Benefits:
- Casual dress
- Company pension
- Free parking
- Onsite parking
Schedule:
- Monday to Friday
Work Location:
In person
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