Marketing Automation Manager - Southwark, United Kingdom - COMORO

COMORO

Verified Company

Southwark, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Are you ready to join a company that delivers big data to the maritime world and all those connected to it? Our client is a global operation driven by the mission to bring transparency to shipping, transforming data, information and expertise into actionableanalytics, insight and perspective that create value for customers.

Reporting to the Head of Marketing Operations, we are looking for an experienced Marketing Automation Manager to join a growing Marketing Operations team in London.

In this critical new role, you will be working collaboratively with Marketing Campaign Managersand agencies to drive excellence across marketing campaigns, leveraging automation.

This person has a can-do attitude, with a proven track record in enabling successful and profitable marketing activities through effective use of Marketing Automation.

Key Responsibilities:

Contribute to the development of an integrated marketing strategy to acquire new customers and retain customers via automated marketing programs
Work with the Digital Marketing and Campaign Managers to input into campaign plans and roadmaps to support our business objectives
Build customer engagement programs to facilitate retention and boost customer satisfaction
Oversee the effective running of prospect nurturing programs that drive quality leads and build the marketing database across targeted customer audiences
Support Campaign Managers with increasing conversions by executing best practice A/B testing
Educate colleagues on successful Marketing Automation approaches and campaign designs for a consistent approach
Analyse and report on campaign performance, identifying areas for improvement and increased reach to achieve team KPIs.
Support the efficient running of the lead management process, optimising the lead scoring model
Ensure Marketing automation is implemented to best effect and optimised wherever possible, keeping up to date on latest release notes and best practice
Monitor and execute on daily campaign build and execution tasks, such as troubleshooting issues, from Marketing colleagues, within agreed SLA
Train and upskill Marketing colleagues on best practice Marketing Automation, championing automation to deliver continuous customer conversations at scale
Continuously inform Head of Marketing Operations on new ideas, challenges and progress of key initiatives that drive the success of meeting Marketing objectives

Skills and Requirements:

Over 5 years' experience in a B2B Marketing role
Marketing Automation Certified, Eloqua and/or Pardot/HubSpot/Marketo
Salesforce CRM experience
Marketing Data Analysis via a marketing automation platform
Wellorganised and experienced in using Project Management technologies
Working to strict deadlines in a fastpaced environment
Excellent written and verbal communication skills
Confident, cando attitude
Preferable experience with Asana project management technology

Proven track record in:

Building end to end lead generation programs in a B2B organisation
Optimising lead scoring models to deliver increased ROI from campaigns
Working in cross functional teams and directly with marketers

Preferably, you've also:

Worked in global teams
Got experience of working in a data, analytics or SAAS organisation

Additional Information:

Learning and development plan to assist with your career development
25 days annual leave, 4 days for volunteering and a day off for your birthday
Competitive Benefits
Work with high quality specialist products
Bright and friendly staff who are all "expert's experts" and additional training and development for helping you achieve your career aspiration
Regular social events and networking opportunities