Communications and Social Media Officer Part Time - Leicester, United Kingdom - SERENDIPITY-1

Description

• Job Reference:

• Recruiter: SERENDIPITY1
• Location: Leicester, Leicestershire
• Salary: £14,160
• Bonus/Benefits: (prorata to £23,600).
• Sector: Business development, Creative & design, Marketing, Print, Production, Sales
• Job Type: Permanent

Serendipity Institute for Black Arts and Heritage's mission is to centre perspectives from the African and African Caribbean Diaspora by embedding them in cultural experiences for all.

The programme includes the flagship dance festival, Let's Dance International Frontiers (LDIF), Black History Month Leicester and the annual Windrush Day Lecture.

hosting the Living Archive, documenting Black arts, heritage and culture, publishing the voices of Black artists and community activists, nurturing artists to create high quality new work and mentoring young people as they navigate the industry.

Serendipity Institute for Black Arts and Heritage is looking for a dynamic communications and social media and officer to develop and deliver communications strategies that communicate Serendipity Institute for Black Arts and Heritage's brand and projects, whilst supporting audience development goals and sales targets.

• Devising and delivering marketing and audience development strategies that maximise the brand and support growth of attendance and sales targets for tickets, merchandise and publications.
• Developing and implementing creative and effective online and offline marketing campaigns including, but not limited to, producing print and displays, arranging sales promotions and initiatives, booking print and digital advertising.
• Planning, implementing and evaluating marketing and communications activities, including the design and production of promotional and advocacy materials, emarketing, distribution, direct mail, copywriting, advertising and any other promotional activities.
• Collating and analysing marketing and booking data for activities and events on a regular basis to ensure the strategic effectiveness of resource allocation.
• Completing key reporting criteria for funders and stakeholders such as Illuminate and utilising data from audience monitoring platforms to generate strategies.
• Working closely with the Membership Coordinator to utilise HubSpot to develop and run a CRM programme to improve audience loyalty and retention in line with overall business objectives.
• Building and maintaining a network of contacts across the industry and key audience segments attending events and working groups where necessary.
• Managing a regular schedule of communications industry contacts and key audience segments, including community groups, colleges, audiences, supporters and funders.

• Acting as a brand ambassador and ensure all communications adhere to the Serendipity Institute for Black Arts and Heritage brand and values, including materials produced by external partners or coproducers.
• Championing, protecting and enhancing the profile of Serendipity Institute for Black Arts and Heritage.
• Undertaking proactive measures to maintain reputation and leading on branding guidelines and brand development.
• Working with Serendipity Institute for Black Arts and Heritage's team to raise awareness of, and engagement with, our programmes across a rich diversity landscape covering age, gender and cultural heritage.

• Driving the delivery of Serendipity Institute for Black Arts and Heritage's digital strategy, identifying new opportunities for improving sales and engagement through creative innovation.
• Developing and implementing appropriate digital strategies to support Serendipity Institute for Black Arts and Heritage's audience development and communications needs.
• Generating and distributing creative and engaging digital content to drive engagement through website, social media and other digital platforms, for example: trailers, blog posts, interviews.
• Managing and updating Serendipity Institute for Black Arts and Heritage's website.
• Ensuring all information is accurate and up to date and content speaks to the organisation's values and mission.
• Monitoring and updating Serendipity Institute for Black Arts and Heritage's box office system, CRM system and producing reports.

• Writing, proofing and working with designers on three brochures per year.
• Writing, proofing and designing supplementary print: leaflets, posters, postcards throughout the year.
• Supporting Serendipity Institute for Black Arts and Heritage on production and promotion of Serendipity Institute for Black Arts and Heritage publications.

• Liaising with partner organisations and venues on marketing of events.
• Managing delegated