Content and Copywriting Specialist - Crawley, England, United Kingdom
5 days ago
Job summary
The Content & Copywriting Specialist supports the Digital Content Marketing Manager by writing, editing and optimising high-performing digital content and copy.
+- Draft edit and optimise digital copy: Create and optimise high-converting B2B and B2C web copy for key digital marketing projects including landing pages product/service pages local pages and website platform migrations
- Implement content strategy: Translate SEO CRO UX insights into actionable persuasive user-centric copy that improves organic search visibility drives conversions Audit improve content: Conduct content audits to identify gaps opportunities producing clear recommendations enhance overall quality performance Manage documentation communication Maintain clear documentation track progress communicate updates internal teams external stakeholders Engage with local markets Gather information key markets ensuring accurate scope delivered Requirements Essential 3+ years hands-on experience writing editing publishing high-quality digital delivering measurable results reach engagement leads SEO performance Strong understanding SEO practices ability integrate keyword naturally into copy Excellent written verbal skills simplify complex topics diverse audiences stakeholders Experience global organisation Desirable Experience publishing editorial environment Familiarity web management systems CMS end-end process publishing maintaining online material Experience Google Analytics report performance campaign effectiveness Qualifications Degree level qualification Marketing Digital similar or equivalent Marketing-based qualification Benefits Competitive salary Hybrid working Rentokil Initial Reward Scheme days holiday plus bank holidays Employee Assistance Programme Death service benefit Healthcare Free parking At Rentokil Initial our customers colleagues represent diverse backgrounds experiences We take pride being equal opportunity employer actively encouraging applications from individuals all walks life Our belief everyone irrespective age gender gender identity gender expression ethnicity sexual orientation disabilities religion beliefs has potential thrive contribute We embrace differences make each colleague unique fostering inclusive environment where everyone can authentic selves feel belonging To ensure journey us accessible if you have any individual requirements we invite communicate specific needs preferences may have during stage recruitment process team available support you free reach out ) need anything Be Yourself Application Rentokil Initial value innovation want see real AI help structure grammar sure application shows passion understanding role personal touch will help stand +
Job description
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