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Business Development Manager - Welwyn Garden City - HCL
Description
About HCL:
HCL is a leading contract caterer focused on delivering high-quality, nutritious meals to children and staff across primary, secondary, and commercial sites.
The Role:
We're looking for a commercially driven and passionate Business Development Manager to lead our growth strategy across London and the South of England, while boosting customer retention in Hertfordshire and neighbouring areas.
You'll play a key role in expanding our reach, creating compelling tender packages, and representing HCL at key industry events.
Key Responsibilities:
Commercial Planning & Growth
Build and manage a pipeline of new business opportunities
Drive customer retention through referrals, CRM and networking
Raise brand awareness and represent HCL to potential clients
Manage budgets and resources aligned with sales strategy
Menu & Marketing Support
Collaborate with the Executive Chef and Marketing to shape menu and promotional offers
Help design themed food days and cuisine concepts that excite students
Promote best-in-class nutrition standards across all age groups
Tender & Stakeholder Engagement
Lead tender responses with impactful presentations and financial packages
Engage stakeholders including school leaders, parents, and consultants
Ensure tender submissions meet deadlines and deliver the 'wow' factor
Presentations & Communication
Deliver persuasive sales pitches and represent HCL at industry events
Act as the face of HCL, demonstrating our value to new and existing partners
Closing the Deal
Collaborate with the Head of Sales & Growth to craft winning proposals
Analyse feedback to refine offers and boost win/retention rates
Work with Operations to retain key expiring contracts
What We're Looking For:
A dynamic commercial expert passionate about feeding children well
Proven experience in food sales and tender-led business development
Results-driven with a 'hunter' mindset and strong financial acumen
Confident presenter with excellent communication and networking skills
Skilled in CRM, MS Office and tender processes
Highly organised and capable of working independently to meet deadlines
Why Join Us?
Competitive Salary Up to £52,000
Mon - Fri (37how) Office/Hybrid working
Car allowance, Private healthcare, pension, Bonus Scheme
Be part of a mission-driven team improving children's well-being
Work in a values-led organisation focused on quality and impact
Exciting opportunity to shape our growth in a key strategic role
Equal Opportunities:
HCL is committed to creating a diverse and inclusive workplace. We welcome applicants from all backgrounds and are an equal opportunities employer.
Health & Safety:
All employees are expected to take reasonable care for their own health and safety and that of others.
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Regional Business Development Manager
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