CRM Manager - London, United Kingdom - ADLIB

ADLIB

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

We've celebrated some great wins on our journey so far including recognition and endorsement from multiple dog training organisations; featured by Apple in the App Store; invited to comment on a wide range of topics across TV, radio, and print, while alsoentering new markets, and accelerating our growth in existing ones.

With ambitious and exciting plans for 2023 and beyond, we're looking for a CRM rockstar to join us

About the CRM Manager role

As our first CRM hire, this is a fantastic opportunity for a CRM specialist who wants a high impact role in a fast-paced start-up, while having the corporate backing from a global petcare organisation.

With a test-and-learn mindset at your core, you'll accelerateour growth through relevant, engaging, and timely multichannel communications for Zigzag members.

A customer (and pup) centric self-starter is a must, and you'll be able to expertly translate both qualitative and quantitative datasets into powerful and highlytargeted journeys.

What you'll do:

Work closely with our Marketing Lead to set the longterm strategic vision for CRM with specific focus on conversion, engagement, and retention.
Design and implement automated journeys and campaigns throughout the entire customer lifecycle.
Evaluate performance against CRM programme objectives and overall business priorities driving forward recommendations and next best actions.
Collaborate crossfunctionally with Product, Design, and Content to ensure seamless and innovative experiences for our members.
Identify and develop ways to improve member optin rates and preferences.
Use CRM to support wider and longerterm growth strategies including referrals and partnerships.

What experience you'll need to apply:

A passion for dogs and our mission is essential
even better if you're a proud puppy parent
Several years of experience in a similar role with expertise in appbased lifecycle marketing.
Strong project management skills and able to effectively prioritise.
You describe yourself as an expert user of analytics and CRM tools e.g. Mixpanel, OneSignal, Braze, Iterable, MoEngage.
Excellent copywriting skills with an appreciation for tone of voice and platform context.
You're constantly looking to develop your skillset and excel in fastpaced environments.

What you'll get in return:

A competitive salary between £3545k dependent on experience
25 days annual leave (plus bank holidays)
Hybrid office working (Central London)
A dog friendly office
Pension
Plus other benefits

What next?

Inclusion and equality
Here at Zigzag, equal opportunity runs through every aspect of the business.

We're creating an environment where a diverse mix of talented people want to work, do their best, and share in our journey for the long term.

We strive to be a workplace where everyonefeels empowered and can be their authentic selves, while encompassing the following values and principles:

User-led, data-informed: our success is our users' success.

Progress over perfection:
go 80%, test-and-learn, be bold to move things forward.

Own it, drive it:
everyone in our team is a leader.