Social Media - Dundee, United Kingdom - Abertay University

Abertay University

Verified Company

Dundee, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Abertay is a modern university with a global outlook, rooted in its local and national communities.

We have made our mark with high quality, well-directed teaching and research, and a stimulating and enriching experience for our students.

This role sits within the Communications office of the wider External and Corporate Relations team, which leads the University in both its outward facing activities and our internal corporate relationships and communications, comprising a mix of specialisms - creative content producers, event organisers, recruitment staff and marketing/communications staff, in order to ensure the University is positioned with a distinctive voice and creates impact in terms of both reputation and revenue.

The University now seeks to appoint a Social Media & Digital Content Officer to take the lead on planning, creating/commissioning and delivering engaging, stand-out content across our social media channels.

You will have a proven track record of delivering follower growth and engagement for a recognised organisation, company or brand, you'll have experience of managing and creating content for a range of social media channels and audiences, with a particular flair and passion for Instagram and TikTok.

Working as part of a small but dynamic Communications team, you'll be equally at home shooting and editing smartphone video, writing engaging copy/posts, using scheduling platforms and tracking performance analytics.

You'll also have the chance to work with colleagues in Marketing, Graphics and Video on tailored campaigns.

As a strong and detailed planner, you'll be responsible for ensuring our channels have a regular supply of quality content aligned to key messages, events and content pillars, and be closely tuned in to what's important to our students, staff, alumni, partners - as well as our local community and the wider world.

Your previous experience will include daily engagement with comments and DMs on owned channels and time spent ensuring engagement and conversation with external channels, followers and influencers.

Bringing an injection of ideas and enthusiasm to the team, you'll help bring the University's success stories to life in new and creative ways, working closely with students, academics, researchers and others to showcase life on campus.

You'll understand the importance of communicating in the correct tone of voice for our audiences, have an eye for detail and help to enhance our brand by making sure our content remains within brand guidelines and at a high level of quality.

In addition to being our social media lead, you'll occasionally be asked to pick up digital tasks across the communications and marketing teams, such as website updates, blog writing, newsletter articles and photography duties.

Committed to Equal Opportunities
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Abertay University is a Scottish Registered Charity,_

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No: SC016040_

Job Types:
Full-time, Permanent

Salary:
£28,762.00-£34,308.00 per year

Schedule: