Commercial Marketing Executive - Telford - Window Systems Division

    Window Systems Division
    Window Systems Division Telford

    4 days ago

    Description

    JOB TITLE: Commercial Marketing Executive

    SITE LOCATION: Telford / Hybrid

    HOURS: Monday – Friday : 8.30am - 5.00pm

    REPORTS TO: Head of Marketing / Head of Commercial

    Key Accountabilities


    Develop, own and execute the Specification marketing strategy for Epwin Window Systems, aligning with our Specification Sales Team and overall business objectives.

    • Create activity plans to support Specification Sales Team objectives and provide regular updates on performance
    • Manage the Approved Commercial Partner Scheme, create and deliver a value proposition that its members see added value in. Identify and target opportunities to grow the scheme membership, and extend products and services to increase appeal
    • Create and manage all Specification collateral, both print and online, and ensure content is correct and up to date.

    Manage specification platforms and provide Specification Sales Team with leads

    • Create KPIs for measuring success in your role and report them monthly
    • Organise and attend relevant events
    • Support Specification Sales Team as and where necessary

    Key Experiences and Skills Required


    CRM Management

    • Manage, record, assign and track specification leads via CRM platform

    Campaign Coordination

    • Plan, execute, and monitor integrated marketing campaigns across digital and traditional channels.
    • Liaise with internal teams and external agencies to ensure timely delivery of campaign assets.

    Content & Communications

    • Create and manage content for brochures, websites, email newsletters, and social media.
    • Ensure consistent brand messaging across all platforms.

    Event Management

    • Organise and support shows, exhibitions, and promotional events.
    • Coordinate logistics, promotional materials, and post-event analysis.

    Sales Support

    • Collaborate with the Specification Sales Team to develop relevant marketing collateral and tools.
    • Communicate campaign objectives and provide materials to support lead generation.

    Reporting & Metrics

    • Track campaign performance using analytics tools.
    • Provide regular updates and recommendations to senior management.

    Desirables Skills, Qualifications and Experience Required

    • Degree in Marketing, Business, Communications, or related field
    • 2+ years of experience in a marketing role, ideally within manufacturing and / or specification background
    • Strong written and verbal communication skills.
    • Proficiency in marketing software (e.g., CRM, CMS, Google Analytics).
    • Excellent organisational and project management skills.
    • Creative thinking and attention to detail
    • Experience working with technical or industrial products.
    • Ability to work independently and as part of a cross-functional team

    Personal Attributes


    Action-Oriented – Demonstrates the ability to address challenges and opportunities promptly, ensuring timely and effective solutions.

    Results-Driven – Confident and decisive, consistently seeking ways to improve performance and challenge conventional methods to achieve measurable outcomes.

    Exceptional Communicator – Clear and concise in both written and verbal communication, able to engage effectively with stakeholders at all levels, including customers, suppliers, and internal teams.

    Strategic Agility – Quickly recognises changing market dynamics and responds with innovative strategies to maintain competitive advantage.

    Commitment to High Standards – Motivated to raise benchmarks, challenge inadequate solutions, and deliver excellence in all aspects of the role.

    Integrity and Trust – Upholds the highest standards of honesty, transparency, and loyalty, fostering a culture of openness and accountability.


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