Content Marketing Executive - Glasgow, United Kingdom - FPSG

FPSG

Verified Company

Glasgow, United Kingdom

3 days ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Content Marketing Executive B2B, Glasgow

£23k - £25k per annum

Permanent Contract
FPSG's exclusive client are one of the largest provider of Home/ Distance Learning courses and certainly the most experienced. Working in collaboration with easily recognised and accredited examination bodies that allows anyone to self-develop at their own pace.

With a growing portfolio of courses and expansion into new markets our clients are looking to support this growth with an experienced B2B Content Marketing Executive.

Role Responsibilities

As B2B Content Marketing Executive your responsibilities will include:

Research, write and distribute engaging and persuasive content to support each stage of the B2B marketing funnel
Work with team members and external creatives in the creation and design of a variety of content types, including blogs, whitepapers, ebooks, infographics and videos
Advise on B2B content strategy and have thorough knowledge of best practices
Source opportunities to write for relevant industry publications and websites to support brand awareness, traffic and SEO
Manage LinkedIn content and messaging for our Business Development Managers
Ensure all content adheres to our clients brand guidelines and tone of voice

Person Specification

As a successful Digital Marketing Executive, you will have:

Experience in B2B content marketing essential
Understanding of B2B content marketing strategy
Outstanding writing and editing skills
Ability to generate creative and strategic ideas
Experience using Google Analytics and LinkedIn
Understanding of digital KPIs, trends and best practices
Attention to detail and ability to multitask
Ability to work closely with other team members and freelancers
Basic computer literacy a must: proficient in MS Word, Excel and PowerPoint

Our clients will pay salary of between £23k - £25k depending on experience, excellent training and development opportunity and good working environment.

To apply, please utilise the 'Apply' prompt on the portal

FPSG is committed to equal opportunities regardless of gender, race, disability, sexual orientation, religion or belief and age