Marketing Associate - London, United Kingdom - Edgefolio

Description

Job Title:
Marketing Associate (Fintech)

Company Overview:

Edgefolio is a B2B FinTech scale-up, building technology that connects the fund management industry.

We are a venture-backed team of innovators and technologists, bringing the industry online by creating best-in-class digital solutions to various legacy problems.

Edgefolio is being scaled by people all around the world who share our vision. We are an experienced tight-knit team with a strong focus on entrepreneurship, delivery, and scale.

We believe in empowering our teammates in their work, giving them autonomy and ownership of what they do.

We want everyone at Edgefolio to own their story and their successes - all our team members are highly valued and important members of our company's journey.

Position Overview:


Key Responsibilities:

• Content Creation:
• Collaborate with sales and the wider marketing team to develop engaging content strategies that resonate with our target audience of hedge funds and investment banks.
• Ensure all content aligns with brand guidelines and effectively communicates our value proposition and key messaging.
• Digital Marketing:
• Monitor and analyze campaign performance metrics to optimize strategies and improve ROI.
• Stay updated on industry trends and best practices in digital marketing to enhance our approach.
• Market Research:
• Conduct research on the fintech industry, hedge fund and investment banking sector to identify market trends, competitor insights, and potential opportunities.
• Utilize market data to inform marketing strategies and support decisionmaking processes within the team.
• Collateral Development:
• Contribute to the creation of marketing collateral, such as brochures, presentations, case studies, and sales materials, to support sales efforts and client engagement.
• Event Coordination:
• Assist in the planning and execution of marketing events, including webinars, hosted events, and conferences, to promote brand awareness and generate leads.

• MarTech

• Oversee other marketing tools as needed, ensuring file organisation and hygiene.

Qualifications:

• Bachelor's degree in marketing, business/economics or a communications discipline (e.g. English).
• Strong written and verbal communication skills, with exceptional copywriting abilities.
• Proficiency in crafting engaging content for various platforms and audiences.
• Knowledge of Excel or Sheets and proficient user of Linkeded. Any experience or knowledge of marketing tools such as Hubspot will be a plus.
• Ability to multitask, prioritize, and meet deadlines in a fastpaced environment.
• Strong attention to detail and commitment to delivering highquality work.
• Proactive attitude with a willingness to learn and adapt to new challenges.
• Interest in fintech and the financial services industry is preferred.

Benefits:

• Competitive salary and performancebased incentives.
• Comprehensive health benefits package.
• Opportunities for professional development and career growth.
• Collaborative and supportive work environment with a diverse team.
• Access to cuttingedge fintech solutions and industry insights.