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  • Visual Merchandiser/Trainer - London - The SWATCH Group

    The SWATCH Group
    The SWATCH Group London

    3 weeks ago

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    Description

    Job Overview

    Main Function:

    To ensure all Longines products meet the required brand standards in your region to maximize sales.

    This field-based role is responsible for developing and executing a comprehensive brand training strategy across the business.

    Key Responsibilities

    1. Visual Brand Representation: Optimize the visual representation of the Longines brand across key account stores.
    2. Staff Training and Education: Ensure all retail staff are fully trained and educated on brand, products, collections, and associations.
    3. Relationship Building: Develop strong relationships with retail staff and regional management to promote brand awareness and motivation.
    4. Product Listings and POS Management: Analyze listings to ensure a complete range of products is displayed, and POS is up-to-date, highlighting current collections and key lines.
    5. Communication and Collaboration: Communicate with stores to ensure POS reflects advertising campaigns, brand sponsorships, or promotions.
    6. Wholesale Account Analysis: Gain a thorough understanding of how wholesale accounts operate by analyzing performance and KPIs.
    7. Sales Performance Improvement: Continuously seek to enhance the sales performance of Longines brand stockists by offering trade support, training, and new merchandising initiatives.
    8. Brand Ambassadorship: Serve as a Longines ambassador to key retail staff, ensuring the brand's image is maintained in your given region.

    Key Tasks: Display/Merchandising

    1. Creative Solutions: Identify and optimize display opportunities, both in-store and in respective environments.
    2. Bespoke Merchandising: Design and implement bespoke and off-the-shelf merchandising solutions to maximize brand visibility and create engaging store displays.
    3. New Product Launches: Present new product launches and collections at retail level, aligning with new season launches.
    4. Ranges and Stock Management: Manage ranges and stock in-store to ensure consumer access to products, including displaying stock room stock where appropriate.

    Training and Development

    1. Local and Regional Training Sessions: Support Longines points of sale through regular local and regional training sessions, in collaboration with the National Trainer and Visual Merchandising Manager.
    2. E-Learning Completion: Encourage e-learning completion among wholesale account staff, regularly reporting progress to the National Trainer and Visual Merchandising Manager.
    3. Retail Staff Knowledge and Skills: Ensure retail staff demonstrate a good understanding of the Longines brand, including its heritage, product features, pricing, advertising, sponsorships, terms, and conditions, display management, and sales skills.
    4. Training Material Production: Create and maintain up-to-date training materials, prioritizing the brand ambassador program and ensuring information remains current.

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