Senior Digital Copywriter - London, United Kingdom - OLIVER
Description
ROLE:
Senior Digital Copywriter
LOCATION:
Partly WFH/partly at OLIVER head office in London
ROLE MISSION
Oliver has partnered with this client who is a world-leading provider of payroll and HR services, to deliver the highest-quality copy for the UK and markets around the world.
We're looking for an experienced, versatile Senior Copywriter who can work in close collaboration with the client to create powerful and impactful original B2B copy.
- Originating longform and shortform SEOoptimised content for articles
- Rewriting web page copy for the client site for the UK for translation into local languages across EMEA, LATAM and APAC
- Working closely with an external SEO agency to review their SEO content recommendations, content briefs and page rewrites in local languages a basic knowledge of European languages is helpful, or willingness to use Google translate
- Writing PPC ad copy
- Presentations
- Social posts
- Marketing and sales collateral
For this aspect of the role, you'll need to be organised, technically literate, as well as hands on and proactive.
THIS ROLE IS RIGHT FOR YOU IF...
You are someone who wants to work more closely with clients and brands, who is a self-starter, can hold their own in an international team and relishes the opportunity to be a part of something fastmoving and dynamic.
Someone, who with over 10 years' copywriting experience (including B2B), is both conceptual and can turn their hand to short and long copy.
WHAT YOU WILL BE DOING IN YOUR ROLE
- Work on projects from start to finish
- Produce creative copy with a clear rationale to accompany the work
- Act as a Brand Guardian for the client following guidelines and tone of voice documents
- Create copy from scratch or rewrite copy written by product managers (anything from
- Proofread other work and carefully check your own
- Understand what makes GREAT content e.g., how to go beyond rewriting content that is
- Make proactive recommendations for the direction of client projects
- Undertake research and develop an understanding of the client's target audience and
- Have an appreciation for metrics and can make recommendations on how to measure the
- Form close relationships with the product team to source product information and product
- Create original onbrand copy across a variety of channels to a high standard, meeting tight
- Be able to work independently but also as a team with the other Oliver writer and proofread
- Be able to write for UK and international audiences and show awareness of what this involves
- Content localisation skills. Be ready to localise from US English to British English (and vice versa)
- Solid interview skills. Be prepared to challenge the client's info (even when this is from product
WHAT SKILLS WILL HELP YOU BE SUCCESSFUL
- The ability to turn dry, technical words into onbrand, creative B2B digital copy that explains, motivates and sells
- Creating original, impactful and engaging work for digital and print that stands out from the crowd
- The ability to plan and work out strategies for highprofile projects
- An excellent team player: collaborative and adept at building relationships with stakeholders
- Must work well under pressure and manage workloads and multiple projects effectively
- Be selfmotivated, proactive and collaborative, with a cando attitude
- Attention to detail
- Allround organisational skills
- Competent PC or Mac user with relevant tech skills to be able to produce work electronically, and present online
- 10 years of experience in:
- Writing for agencies, or as a freelance senior copywriter o Strong experience working and presenting to client
- Client sensitivity: understanding problems from a client perspective
- Time management: planning and executing work in a timely and efficient manner
- Communication skills: ability to communicate verbally as well as in writing
- Team and leadership skills: ability to work co
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