Data Strategist - London, United Kingdom - Mindshare

Mindshare

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Role:

Data Strategist**
Department/Team:Data Strategy - Data and Analytics**
Role Objective**This is an excellent opportunity to help Data Strategy at a leading media agency and join an exciting growth area of the business.

Sitting within the broader Data and Analytics setup, this role will support the designing and driving of data strategy across some of our largest clients to fuel digital transformation for clients and their businesses.

Close collaboration with your Ad Tech, Data Automation and Marketing Science colleagues and the broader agency team will be needed to turn your strategy into reality.

About the role

Data strategy involves transforming the way our clients think about, organise and utilise data and technology to support their challenges and ambitions.

As a data strategist, you will work on some of our most strategic accounts, building and driving the overall design of data inputs and outputs and effectively communicating growth strategies to internal stakeholders and our clients.

Your responsibilities will include:

Helping to develop Mindshare's approach to digital transformation, building data strategy roadmaps for your clients and identifying what's needed to take them to the next level
Working with Planning and Research teams leveraging data to help ensure clients reach their target audience, building an audience data strategy across 1/2/3rdparty datasets
Working with Ad Tech and Ad Ops to design, deploy and maintain the AdTech & MarTech infrastructure you require to set your clients up for success
Cutting through the hype to deliver AI solutions that help drive successful data strategies for our clients
Ensuring a high level of data quality and defining roles and responsibilities around data governance on your accounts
Working crossfunctionally with Planning, Live Planning, Outcomes and Client Leadership to create, drive and embed client data strategies and test & learn initiatives
Harnessing relationships with peers across GroupM/WPP as well as key data & technology providers to create best practice, develop data partnerships and leverage solutions within the market
Research & development to ensure Mindshare stays at the forefront of the domain
Supporting New Business pitches and attending internal & external events

About you

While this is not a hands-on technical role, you will have a technical background and be able to talk confidently about data & technology in a media context.

Your experience will also have included a mix of:

Client-facing experience in a consulting, strategy or operations context
Building and driving strategy in data, technology or analytics
Driving successful digital transformation projects in media
Activation of advertiser firstparty data in a variety of usecases
Extracting value and insight from advertiser media/marketing datasets
Building measurement frameworks, testing plans & learning agendas
Working with advertising technology platforms (Ad servers, DSPs, Search, Social, verification etc.)
Working with marketing technology platforms (Web analytics, CDPs, DMPs, CRM integration)
Exposure to media activation across a variety of channels

What we can offer you**- A strong salary commensurate and in-line with relevant experience

25 days annual leave and your birthday day off
Ongoing internal and external training opportunities
Flexible working
The opportunity to attend industry conferences and awards nights
Career and personal progression
Private Healthcare
Excellent pension matching structure

About Mindshare
Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide.

We work with some of the most famous businesses and brands in the UK - such as Unilever, Ford, KFC, Marks & Spencer and TK Maxx.

The Mindshare network consists of 116 offices across 86 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.

Our approach
Our ambition is to drive Good Growth for our clients.

Good Growth is about delivering growth that is enduring and is considerate of people and planet. Media is a powerful force, and we need to be mindful of the responsibility that it brings. We help our clients make better decisions by ensuring we use media in a trusted, inclusive and sustainable way.

We recognise that in order to drive Good Growth, we need to place people at the heart of everything we do.

Understanding people, not demographics allows us to place media meaningfully into their lives.

Good Growth is a big ambition - one which inspires change for the industry but also for our agency and we achieve this through our values of Energy, Empathy and Impact.

***
Working for Mindshare
Our brilliant people allow us to deliver our ambition. We invest heavily in their development to ensure they are progressing a