Product Business Partner - Reading, United Kingdom - Primark

Primark

Verified Company

Reading, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Product Business Partner - License

Purpose of role:

To work within the Brand and Customer Communications team in conjunction with the licensing teams linking the product, buying and marketing channels end to end ensuring we maximise on creative and commercial opportunities.

Reports to:
Marketing Director

Location:
Dublin or Reading, with travel between the two offices

Key Responsibilities:

Act as the conduit between License and the Brand teams to ensure that the relevant processes are in place to deliver world class Primark licence campaigns that deliver both brand enhancing and commercial success for both parties

Build relationships with key partners & develop a strong understanding of their brand guidelines to ensure seamless sign offs of all marketing assets.

Be the point of contact for all product related queries for brand partnerships across the product, brand & marketing and retail teams.

Act as the brand centre of excellence externally ensuring the Primark brand is upheld to the highest standard in all communications with partners

Build, manage and maximise a licence marketing budget within a defined rate card that promotes clarity and maximises spend opportunities

Business Partnering:

Partnering with our chosen partners, Buying, Merchandising and Design, Brand and Communications and Retail teams
Capturing the feedback and views of the partners, licence & BMD teams in turn channelling to the Brand and Communications teams
Translating a buying and merchandising strategy into a Brand and Communications strategy to deliver a cohesive customer journey
Facilitate Critical Path Management with Buying, Merchandising, Design and Brand and Communications team
Manage individual project critical paths in line with dept. seasonal strategy
Ensure good working knowledge of businesscritical plans within the Buying, Merchandising and Design, Brand and Communications and Retail divisions
Develops effective working relationship across the Licence, Buying, Merchandising, Design, Brand and Communications and Retail divisions

Relationship Management:

Establish and maintain relationships with the range of relevant internal and external stakeholders
Maintain high impact personal relationships with the Buying and Merchandising, Brand and Communications and Retail teams and facilitate quality communication channels appropriate to the target audience
Summarise and share results of Brand and Communication's activity both internally and externally
Influences and negotiates with the Brand and Communications teams to introduce new ideas and opportunities

Project and Cost Management:

Ensures the delivery of all projects and initiatives on time and within budget
Make commercially sound proposals and decisions which will enhance the customer experience and ultimately will contribute to sales growth
Ensure processes in place to monitor all costs and take commercial decisions to ensure any risk is managed
Adopt and adhere to Primark's policies with regard to budget and cost control initiatives
Ensure a logical, sequential approach is taken to ensure seamless and efficient delivery
Adopt good project management skills and principles to ensure effective and transparent delivery of all projects

Analysis:

Work with merchandising function to analyse sales results and evaluate the performance of any new initiatives.
Influence long term product strategies and business initiatives
React to competitor activity and in season trends when appropriate
Actively identify business improvement opportunities/gaps within the will impact positively on customer experience

People:

Be a Brand and Communications ambassador internally and externally for the business
Contribute to and promote a positive work environment
Adhere to company policies and administration procedures

PC skills:

Ensure PC & Mac literacy in all Microsoft office skills

Essential knowledge, skills and experience:

3+ years' experience within a similar role, ideally within a Fashion Retailer.
Experience working in a Marketing/Brand or BMD (Buying, Merchandising & Design) dept.

Creative and product aware.

Analytical and strategic thinker.
Ambitious and driven to achieve results and standards of excellence.

Personal Attributes:

Highly organised, detailoriented, possessing the ability to effectively prioritise projects and deliverables whilst meeting deadlines set by management.
Excellent planning and organisation skills, ability to multitask, plan and prioritise work schedule and work within agreed timescales.
Excellent attention to detail and an ability to analyse and interrogate high volumes of data as well as demonstrating an ability to focus on higher level overview.
Proven ability in managing sensitive matters whilst ensuring all Primark information remains confidential to the business.
Be a collaborative team player with excellent i