Marketing Analyst - Manchester - In Technology Group

    In Technology Group
    In Technology Group Manchester

    1 week ago

    Description

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    Head of Data, BI, and AI @ In Technology Group.

    Job Title: Marketing Analyst

    Location: Manchester City Centre (Hybrid – 2 days onsite)

    About Us

    Our client is a fast-growing digital-first brand collective based in Manchester city centre, working across e-commerce, consumer tech, and lifestyle sectors. With multiple high-growth brands in our portfolio and a combined customer base of over 3 million, we live and breathe performance — and we're looking for a Marketing Analyst who does too.

    This is an opportunity to be part of a sharp, creative team that values data-driven decisions, experimentation, and impact. You'll play a key role in shaping campaigns, optimising performance, and unlocking insights that drive growth across channels.

    What You'll Be Doing

    • Analyse campaign performance across paid search, paid social, SEO, email, and affiliate channels
    • Build dashboards and reports to surface marketing KPIs (CAC, ROAS, LTV, funnel conversion, etc.)
    • Work closely with the CRM, Performance, and Content teams to evaluate campaign impact and recommend improvements
    • Identify trends and customer behaviours that lead to smarter segmentation and targeting strategies
    • Support A/B testing and experimentation — help teams test, measure, and iterate quickly
    • Present insights and recommendations to marketing leads and stakeholders

    What We're Looking For

    • Proven experience as a Marketing Analyst, Data Analyst, or similar role in a marketing-led company
    • Strong proficiency in Excel and SQL — you're confident extracting, cleaning, and joining large datasets
    • Hands-on experience with GA4, Looker Studio, Power BI, or Tableau
    • Familiar with core digital marketing metrics and attribution models
    • Analytical mindset with strong attention to detail — you don't just crunch numbers, you draw conclusions
    • Excellent communication skills — you can translate data into clear, actionable stories

    Nice to Have

    • Experience using Python or R for deeper analysis or automation
    • Familiarity with data connectors/tools like Funnel, Supermetrics, Adverity, or Segment
    • Experience working in e-commerce, retail, subscription, or multi-brand environments
    • An understanding of incrementality testing, MMM, or media mix modelling
    • Experience with Shopify, Klaviyo, Meta Ads, or Google Ads data pipelines

    Why Join Us?

    • Join one of Manchester's most exciting brand groups, with real career progression
    • Hybrid working (2–3 days in office) and flexible start/finish
    • 25 days holiday + your birthday off + bank holidays
    • Annual bonus scheme and pension
    • £750/year training and personal development budget
    • Monthly team socials, summer party, and optional workations

    Seniority level

    • Seniority level

      Mid-Senior level

    Employment type

    • Employment type

      Full-time

    Job function

    • Job function

      Analyst and Information Technology
    • Industries

      Marketing Services, Advertising Services, and Technology, Information and Media

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