- Analyse campaign performance across paid search, paid social, SEO, email, and affiliate channels
- Build dashboards and reports to surface marketing KPIs (CAC, ROAS, LTV, funnel conversion, etc.)
- Work closely with the CRM, Performance, and Content teams to evaluate campaign impact and recommend improvements
- Identify trends and customer behaviours that lead to smarter segmentation and targeting strategies
- Support A/B testing and experimentation — help teams test, measure, and iterate quickly
- Present insights and recommendations to marketing leads and stakeholders
- Proven experience as a Marketing Analyst, Data Analyst, or similar role in a marketing-led company
- Strong proficiency in Excel and SQL — you're confident extracting, cleaning, and joining large datasets
- Hands-on experience with GA4, Looker Studio, Power BI, or Tableau
- Familiar with core digital marketing metrics and attribution models
- Analytical mindset with strong attention to detail — you don't just crunch numbers, you draw conclusions
- Excellent communication skills — you can translate data into clear, actionable stories
- Experience using Python or R for deeper analysis or automation
- Familiarity with data connectors/tools like Funnel, Supermetrics, Adverity, or Segment
- Experience working in e-commerce, retail, subscription, or multi-brand environments
- An understanding of incrementality testing, MMM, or media mix modelling
- Experience with Shopify, Klaviyo, Meta Ads, or Google Ads data pipelines
- Join one of Manchester's most exciting brand groups, with real career progression
- Hybrid working (2–3 days in office) and flexible start/finish
- 25 days holiday + your birthday off + bank holidays
- Annual bonus scheme and pension
- £750/year training and personal development budget
- Monthly team socials, summer party, and optional workations
Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
Analyst and Information TechnologyIndustries
Marketing Services, Advertising Services, and Technology, Information and Media-
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Marketing Analyst - Manchester - In Technology Group
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Head of Data, BI, and AI @ In Technology Group.
Job Title: Marketing Analyst
Location: Manchester City Centre (Hybrid – 2 days onsite)
About Us
Our client is a fast-growing digital-first brand collective based in Manchester city centre, working across e-commerce, consumer tech, and lifestyle sectors. With multiple high-growth brands in our portfolio and a combined customer base of over 3 million, we live and breathe performance — and we're looking for a Marketing Analyst who does too.
This is an opportunity to be part of a sharp, creative team that values data-driven decisions, experimentation, and impact. You'll play a key role in shaping campaigns, optimising performance, and unlocking insights that drive growth across channels.
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