Communications Officer - Lutterworth, United Kingdom - British Association for Counselling & Psychotherapy

British Association for Counselling & Psychotherapy

Verified Company

Lutterworth, United Kingdom

2 days ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

BACP is the leading professional body for counselling and psychotherapy in the UK with around 65,000 members.

Benefits include a growing entitlement, starting at 25 days annual leave (for full time) plus Bank Holidays, 5 paid mental health days per year, health cash plan, gym and retail discounts, a corporate yoga instructor and anonymous 24/7 over-the-phone counselling.

The communications officer assist with BACP's communication activities through the robust use of communications channels, both internally and externally.

This role will require the post holder to spend a couple of days per week at our office in Lutterworth and as required, with the rest of the working week from home.

Principal accountabilities:

Act as a first point of contact for all media enquiries, promptly co-ordinating responses in line with BACP's communications strategy, escalating to the Communications Manager as appropriate.
Build and maintain a strong network of spokespeople; ensuring they are trained and briefed to appropriately speak on behalf of BACP.
Work innovatively with colleagues to create reactive and proactive strategies, plans and engaging communications products that support the strategic priorities of BACP and increase our profile and awareness.
Research and monitor mental health coverage across communications channels, identifying potential risks and opportunities to the Communications Manager.
Collate, analyse and disseminate relevant communications coverage internally, producing metrics on BACP communications.
Develop and maintain a network of influencers to enhance the impact of BACP communication.
Assist with the management of BACP channels including but not limited to: news elements of BACP's website, internal comms and social media ensuring they are regularly updated, fit for purpose and maintain an effective presence.
Create multimedia communications products for a range of channels to support the BACP communications strategy, using creativity and innovation to develop the channels.

Knowledge & experience:

Educated to degree level or possessing an equivalent professional qualification in journalism or public relations.
Minimum of two years of experience working in a communications role.
Excellent communication skills both written and verbal.
Ability to research, analyse and summarise information and complex issues into a clear, concise, accurate and accessible form.
Excellent planning and organisational skills demonstrating an ability to organise and prioritise own work, to be flexible and adaptable to prevailing demands and tight deadlines, while delivering to agreed standards.
Excellent interpersonal and public relations skills with an ability to communicate at all levels and nurture good working relationships to maximise networking opportunities.
Extensive experience of constructing responses to media enquiries, writing and issuing press releases and statements.
Experienced in the use of Microsoft Office, design and multimedia software e.g. elements of Adobe Creative Cloud.
Experience of creating and editing video and audio content.
An awareness of the role of media activity in a membership organisation.
A good understanding of media distribution services and contact management systems to analytics tools and blogging platforms.

Job challenge:

Raising and enhancing the profile of BACP and the benefits of counselling.

Getting BACP's communications heard in a crowded environment.

Building effective relationships with stakeholders in line with BACP's communications strategy.

Creating innovative communications products and activity.

Additional information:

Out of hours media work may be required.

Job Types:
Full-time, Permanent

Salary:
£35,932.00 per year

Benefits: