E-commerce Content Executive - Loughborough, United Kingdom - Charles Bentley & Son Ltd

Charles Bentley & Son Ltd
Charles Bentley & Son Ltd
Verified Company
Loughborough, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

A little about Charles Bentley & Son Ltd:
Believe it or not, Charles Bentley has been around since 1860, when we originally provided brushes for Victorian chimney sweepers We still manufacture and distribute an extensive range of brushes from our sites in Loughborough - around 2 million per year

We're also now a global supplier of stylish and fantastic quality home, garden and leisure products.

Not only do we sell directly to consumers, we work with equally established high street brands such as Next, Aldi, Sainsbury's and Wilko to name a few.


From dining sets to children's outdoor toys and all things in between, we take the hard work out of shopping for your home by giving shoppers thousands of products to choose from.

We leave no stone unturned and keep an eye on the latest trends so that you'll always find something new and up to date - just without the designer price tag

A big part of our philosophy is only selling products that we have discovered, created or made ourselves.

Each product is put through its paces until we're satisfied and it's only then that we'll put our name on it and give our seal of approval.

If it's not good enough for us, it's not good enough for you.

We are now recruiting for a E-Commerce Content Executive.


Why come and work for Charles Bentley?

  • An opportunity to join a very friendly and growing Company
  • 23 days annual leave plus your birthday as a paid day off
  • Employee discounts on Charles Bentley products
  • Company pension scheme
  • Access to an Employee Assistance Programme
  • Staff events (such as summer BBQ's, staff sales, Christmas parties, etc.)




ROLE TITLE:
Buyer - E-Commerce Content Executive


REPORTS TO:
Andrew Steel (E-Commerce Director)


DEPARTMENT:
CBON - Online Buying Team


MAIN PURPOSE OF ROLE:


DUTIES AND RESPONSIBILITIES

Product Content & Pricing

  • Working to a critical path, auditing existing content, alongside partner agencies to embellish & improve content across multiple channels.
  • Writing relevant copy (where applicable) for new products aligned to NPD pipeline.
  • Collaborating with designers to add relevant rich media content to relevant product listings.
  • Working in conjunctions with merchandising & product teams to build & control new product content across a number of online selling channels, utilising PIM & Online Aggregators (Channel Adviser & Mirakl Connect)
  • Updating promotional/campaign pricing to relevant sale channels in PIM
  • Collaborate with Customer Service teams to enhance listing content from customer feedback.
  • Working with IT Development Manager on PIM development opportunities & connections to eCommerce Platforms.

Website

  • Managing Charles Bentley website Category Structure, Banners, E-Flyers, Shopping Cart Recovery aligned to seasonal marketing activity calendar.
  • Day to day management of digital agency to support online sales growth and align to seasonal marketing Campaigns & Stock arrivals.
  • Collaborating with Digital Agency on activities to monitor and improve sales, whilst tracking results & findings.
  • Producing sales/conversation reports for Ecommerce Directors on results of activities such of PPC/SEO/Affiliates/Others
  • Create strategies & tactics to improve website traffic & conversion.
  • Regular Audits of Online channels for redundant SKU's to remove

Marketplaces

  • Day to day management of Marketplace consultants to activate product/content data enhancement across all sales channels (Marketplaces & Drop ship new line forms) as well as product content issues and challenges.
  • Collaborate with consultants to activate data reviews & enhancements for the likes of Amazon including audits of existing SKU's, PPC Campaigns & A+ Content & Brand Story opportunities.

Drop Ship Channels

  • Support eCommerce Sales Manager with New Line forms (Using Partner Agency) to extract PIM content to complete product set up opportunities

Industry Knowledge

  • Keep abreast with industry trends on Digital Marketing (PPC/SEO/Affiliates/AI/Tech) Inc. attending relevant trade shows & events.

Key Skills

  • Working Knowledge of Adobe Commerce web platform
  • Working Knowledge of Marketplace aggregators such as Channel Advisor, Linnworks, Channel Engine
  • Working Knowledge of Mirakl Connect
  • Experience with PIM & Data integrators
  • Experience with Digital Marketing Tactics (PPC, SEO, Affiliates)
  • Knowledge of Klaviyo/Google Adwords/Analytics
  • Experience running digital marketing campaigns,
  • Excellent excel skill's including formula's, VLook up's & pivot tables.
  • Ability to work under pressure
- in a dynamic retail environment

  • Appetite to work collaboratively with all internal & External stakeholders
  • Organised with strong time management planning

Job Types:
Full-time, Permanent


Salary:
£26,000.00 per year


Benefits:


  • Company events
  • Company pension
  • Free parking
  • Health & wellbeing programme
  • Onsite parking

Schedule:

  • 8 hour shift
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