Digital Marketing Specialist - Glasgow, United Kingdom - The Cigna Group

The Cigna Group
The Cigna Group
Verified Company
Glasgow, United Kingdom

1 week ago

Tom O´Connor

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Tom O´Connor

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Description

Position Summary
Cigna Europe has an excellent role for a Digital Marketing Specialist.


The scope of the role also covers supporting digital projects and process enhancements for different customer groups across Europe, this includes consumer and commercial segments in multiple markets.


Main duties / Responsibilities

  • Develop local web and landing pages, manage content updates and support with content migration on the different Cigna Europe web platforms through Teamsite CMS. Collaborate with global Digital team to develop more complex web pages.
  • Collaborate closely with our global Digital Marketing Team to create digital campaign synergies across multiple markets, ensuring we are meeting local needs and optimising digital marketing assets across channels.
  • Working with internal and external stakeholders to ensure all digital campaign delivery needs are identified and addressed appropriately.
  • Support Marketing stakeholders by creating UTM tracking and delivering reporting.
  • Support managing Cigna Europe Social Media handles in collaboration with our global content team and functional marketing partners

Requirements:


  • Techsavvy person, with a analytical mindset. You have a broad expertise in digital platforms and tools such as
  • Eloqua
  • TeamSite
  • Uplifter
  • Google Analytics
  • Experience of working in an international business and/or working in financial services or healthcare is a plus
  • First experience in Digital Marketing is a plus
  • Ability to work constructively with crossfunctional partners in a rapidly evolving business
  • Fluent in English
  • Degree educated, preferably in a Business or Marketing discipline

Personal Competencies required

  • Ability to deliver multiple streams campaign activity simultaneously
  • Excellent planning and organisational skills
  • A proactive individual who can be relied on to deliver
  • A self
- starter with the ability to work without constant supervision

  • Ability to work in a fast paced environment
  • Sound planning and organisational skills
  • Able to multitask and flexible and adaptable in your approach to managing marketing requests
  • Good interpersonal skills with good written and verbal communication

About Cigna Healthcare
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life.

We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality.

Join us in driving growth and improving lives.

  • Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws._
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