Brand Campaign Expert - Slough, United Kingdom - Tesco

Tesco

Verified Company

Slough, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

About the role

The Brand Campaign Expert has end-to-end accountability for planning and delivering consideration-driving activities, from large AV-led brand campaigns to always-on partnerships and social activity.

You'll have full responsibility for the strategy, planning, creative execution, media planning and buying, all the way through to evaluation and optimisation.

The Brand Campaign Expert is totally channel agnostic, able to use a mix of channels that best drive brand consideration to help unlock the next cycle of business growth for Tesco Mobile.

As well as planning and delivering brand campaigns and activations, you'll work collaboratively with other tribes and squads to develop hard-working creative solutions to fulfil requirements for other comms tasks (acquisition, retention, upgrade and advocacy).

We work with some of the very best agencies in the world (BBH London, Mediacom, Tag) but are still a relatively small team, so you can have a huge impact across a range of activities.

You will be responsible for

Day to day creation, delivery and management of brand/consideration activations across the full spectrum of channels, from large ATL campaigns through to digital/ social, working closely with agency partners.
Work collaboratively with tribes/squads and the Brand Team, to develop hard working creative solutions to fulfil requirements for other comms tasks. For example, alignment of messaging and activity through the funnel.
Manage daytoday agency relationships with our Creative, Media and Production Agencies. Deliver insightful, tight and inspiring agency briefs that will lead to clear campaign strategy, powerful creative ideas and brilliant execution. Deliver clear, precise feedback, that empowers agencies to solve problems. Work with our agency partners to constantly optimise our output and the process we use to reach it.
Build key stakeholder relationships within the wider business, (i.e. Tesco stakeholders) in new ways of working to maximise output and alignment across the wider brand.

You will need

Experience in campaign management (gained either client or agency side) with a focus on brand building activation
Experience in brand campaign roles, covering both strategy and execution
Understanding of the media landscape, driving channel efficiencies and optimisations
Experience in a mix of brands or range of industries desirable
Exposure to Telco/subscriptionbased business models desirable

Skills:

Excellent organisational skills
Stakeholder management
Creative judgement
Analytical skills
Influencing and leading
Effective communication skills

About us

A 50-50 joint venture between Tesco and Telefónica O2 that was established back in 2003, Tesco Mobile has gone from strength to strength as we've launched into new services and markets.

With more than 5 million customers, we're the largest mobile virtual network operator in the UK.

We're proud to have an inclusive culture that's uniquely Tesco Mobile, with a strong sense of community, plus all the benefits of working for one of the shareholders.

We care for human connection and we keep our customers at the heart of everything we do, which is why we've embraced the Agile way of working.

Agile is more than just a methodology - it's a liberating journey that puts customers and purpose first.

It empowers us to self-organise, collaborate, co-create and rapidly inspect and adapt everything we do - allowing us to respond at pace to our customers' needs.

It encourages variety of thought and enables us to thrive, both individually and collectively.

We pride ourselves on being a company where everyone's welcome and truly feels able to be themselves.

We not only celebrate diversity but recognise the value and opportunity it brings in helping us to serving our customers, communities and planet a little better every day.

We strive to build a workforce that reflects our customers, not only here in the UK, but worldwide.

In offering many varying working patterns across our business, our aim is to attract a diverse range of applicants from all walks of life.

If you're as passionate as we are about providing the best customer experience, we'd love to hear from you.

We have recently announced that we will be moving towards a more blended working week - combining office and remote working.

Our base will be the office, where we connect, collaborate and innovate - and there will be the expectation for everyone to be in the office more often than not.

For Head Office roles we therefore expect colleagues to spend a proportion of their time at our offices.

We are supportive of colleagues having conversations with hiring managers about what office presence will look like in the context of the role.

What's in it for you
We offer excellent benefits that help make Tesco a great place to work.

These include but aren't limited to: