Church Marketing Lead - Bradford, United Kingdom - Christians Against Poverty

Christians Against Poverty
Christians Against Poverty
Verified Company
Bradford, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

Location
Bradford/Hybrid


Contract Type
Permanent


Salary Min

Full Time/Part Time
Full time


Hours
37.50


Closing Date
11/04/2024


Ref No
10042


Context:

CAP's vision is "Transformed Lives, Thriving Churches and an end to UK poverty"

The Church Engagement and Partnership team works to broaden and deepen CAP's relationship with the church to help fulfil that visions, such that:

  • We inspire the UK church in its calling to serve those in poverty
  • We enable the local church to understand how CAP can help them outwork their mission
  • We bring the voice of the church into the heart of CAP

Purpose:


The Church Marketing Lead has the responsibility for developing the marketing and comms initiatives for the new Church and Community Transformation (CCT) product as well as supporting the Senior Church Marketing Manager, in particular focussing on ensuring excellent reporting and analysis of marketing channels and campaigns.

The Church Marketing Lead is also required to work alongside teams across the organisation, primarily including the Church and Community Transformation team, Comms and Digital Engagement teams, Fundraising and Supporter Development teams, Strategy and Insight and Technology to improve the experience of our church customers and enhance the reputation of CAP amongst the UK Church.

More broadly, together with the Senior Church Marketing Manager and the senior leadership of Church Engagement and Network, they will champion the voice of the church across the organisation.


Personality:


We are a driven, tenacious, relationship building team who are full of compassion and who find some fun in every day.


Passion:

We are extremely passionate about vision casting the work of CAP to potential partner churches and supporters.

We are passionate about helping churches to overcome potential barriers in order to increase the coverage of the work of CAP through the local church across the UK, ensuring that the life transforming services we provide are accessible for all.


Responsibilities:


Strategy:


  • Support the Senior Church Marketing Manager in developing the Church Engagement & Partnership marketing strategy, ensuring that goals are set and achieved in line with the departmental and organisational OKRs
  • Develop an endtoend marketing strategy for the CCT product, including a thorough situational analysis (encompassing internal and external auditing), strategic recommendations, tactical delivery, resource requirements and a measurement plan. This will be aligned to the overarching CCT strategy and integrated with the overall church marketing strategy

Culture and Team:


  • Provide effective line management to the Church Marketing Campaign Coordinator, overseeing and coordinating their workloads to achieve the team priorities.
  • Collaborate with other key departments, (including
Communications and Digital Engagement, Fundraising and Supporter Development, Network Management Support, External Affairs, Mission Evangelism and Discipleship and Technology) to ensure effective communication and alignment of priorities

***:

Delivery and development:


  • Deliver a plan for CCT product launch in line with agreed objectives.
  • Consult and collaborate with key internal and external stakeholders to assess organisational capabilities and deliver a strategy that is within organisational capacity, and where appropriate provide recommendations for resourcing requirements.
  • Collaborate with relevant development, operational and tech teams to ensure an excellent and consistent experience for the customer throughout the engagement journey.
  • Define and develop a target customer persona for the CCT product.
  • Oversee the CCT marketing strategy timeline and work with stakeholders to ensure key milestones are met.
  • In partnership with CAP's Brand team, shape the key brand elements of the CCT product in line with CAP's organisational brand strategy.
  • Deliver marketing outputs and activity in line with the programme timelines set by CAP's Head of Church & Community Transformation and CCT Programme Lead.
  • Development of an internal marketing strategy to improve organisational awareness, understanding and support of the CCT product.
  • Contribute to the analysis of the learning gathered from the CCT pilot programme to influence marketing strategy development.
  • Guide the development of physical and digital materials, assets and resources, acting as the first point of contact for C&DE teams.
  • Contribute towards the creation and establishment of required sales processes, materials and training.
  • Creation of marketing content, campaigns and promotional resources to drive engagement and acquisition for CCT and at times other products and services determined by the Senior Church Marketing Manager
  • Work with the digital comms manager to ensure church facing websites are up to date and generating new enquiries to meet team targets for CCT and
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